List Growth Services
We have an easy and effective solution to list growth that will maximize your email marketing returns.
List Growth’s Secret Weapon
Did you know you can get an email address from a single, anonymous visitor to your site?
Our List Growth Service captures the email addresses of anonymous visitors to your web site, even though they’ve never logged in, signed up, or entered their address at checkout.
If you’re driving traffic to your website, you could be supercharging your list growth significantly by using legal & compliant cookies technology to capture email addresses of web browsers.
Website Visitors:
85%
Traffic Lost
The average percentage of people who visit a website and leave without purchasing or opting into lists.
$1-4
Additional revenue generated per captured email address
Captured email addresses have a high value, they’ve already shown interest in your brand and can be nurtured to make a purchase.
80 +
Client Served
We have experience with a broad range of small businesses in a variety of industries: E-commerce, fashion, beauty, and more.
LIST GROWTH MADE EASY & INEXPENSIVE
- You’re paying more to get visitors to your website because ads are not as effective as they used to be.
- Email list growth through traditional opt-ins can be slow, rates of 2-15% are standard.
- Purchased lists rarely work.
- Organic giveaways can be time-intensive, and ultimately most are just signing up to get freebies.
Even if you have an amazing high converting opt-in on your site (say 15%), that still means that 85% of those visiting your website are exiting without giving you their email address.
Our list growth service is an easy, inexpensive solution to capture email addresses of your website browsers so you can grow your list quickly.
The faster you grow your list, the more returns you will see from your email marketing strategies.
HOW TO GET STARTED
3 Simple Steps to Supercharge Your List Growth
We assess your readiness. We recommend adding in list growth when your basic email marketing strategy is performing. This way, you’ll be adding more to an already performing system.
There’s no point investing in list growth if you don’t have the systems in place to nurture them via email.
We set you up with the website technology to capture emails, connect to your email marketing system, and support you to update the T&Cs on your website.
We develop a specialized nurture sequence to warm up these “website visitors” and get them engaged with your brand. You sit back and watch your email list and email marketing revenue grow!
Are you ready to get the most out of email marketing? Schedule your free consultation today.
LIST GROWTH AND YOUR EMAIL MARKETING STRATEGY
Our List Growth Services add-on to your existing email marketing strategy. It’s not “either or”.
We recommend every client has strong and compelling opt-ins and strong email marketing strategies to continually encourage customers to opt-in to communications.
THE PROOF IS IN THE PUDDING
01
$37K
in 4 Months
One client in the Lingerie Industry captured email addresses of 51K web visitors over a 4-month period. This segment generated $37K in revenue.
02
$18K
in 4 Months
One client in the Beauty Industry captured email addresses of 31K web visitors over a 4-month period. This segment generated $18K in revenue.
03
$93K
in 12 Months
One client in the Fashion Industry captured email addresses of 23K web visitors over a 12-month period. This segment generated $93K in revenue.
COMPLIMENTARY CALL
TALK WITH AN EXPERT
Have 15 minutes?
Find out how to get your marketing performing.
FAQs
Are you allowed to email people if they didn’t opt-in?
Good question! In the U.S., you can—provided it’s done correctly. This includes making sure your website’s Terms & Conditions and Privacy Policy are up to date and compliant with legislation. Transparency about how you acquired their personal information and offering a straightforward, one-click unsubscribe option is crucial. We adhere to these best practices to ensure compliance and respect for recipients.
How does this compare to say a purchased list?
There’s a significant difference. A purchased list typically results in low engagement because their interest in your service/product is unknown, and often the email addresses are low quality. Learn more by reading our blog: Don’t Buy Email Lists. Do This Instead.
Our List Growth Services involve reaching people who’ve visited your website, indicating some interest in your brand. We time the emails to coincide closely with their website visit, making your message more impactful and relevant.
Why not just run a really strong giveaway to capture new email addresses?
Giveaways can be effective but often result in low conversion rates, as many participants are primarily interested in free items rather than engaging with your brand. Our List Growth Services focus on website visitors who have already shown an interest in your brand, leading to a more engaged audience and a higher rate of return. Plus, our setup is a one-time project with ongoing automated list growth. In terms of ROI, it’s miles away from the intensive nature of giveaways (landing pages, terms, picking a winner, dealing with spam or scams, daily posting on social, ongoing engagement and questions, etc).
Why not just optimize your opt-in for list growth?
Optimizing your opt-in is crucial, but it might not be enough to engage casual website browsers. Even in the best of cases, an opt-in is capturing 15% of your website traffic. Our List Growth Services target the remaining 85% of your website traffic, educating and nurturing them towards making a purchase, and in the process enhancing the overall returns from your email marketing strategy
I’m running paid ads. How does this work?
Running paid ads means you’re already driving traffic to your website. Our service complements this by capturing the emails of these visitors, allowing you to engage with them directly in their inboxes, maximizing your overall marketing ROI. In addition, there are more retargeting opportunities for paid ads when you are working closely and sharing data.
I’m a paid ads agency. This sounds interesting to my clients. Can we talk?
We frequently collaborate with paid ads agencies. By capturing more from website traffic, we can drive amazing results for our shared clients together. We love being on winning teams. Reach out to us to discuss how we can work together.
How can you be sure you’re only capturing people who leave your website without giving their email addresses?
Our technical onboarding setup for new clients includes taking measures to exclude existing contacts and ensure those who have already opted in or placed orders are not considered “anonymous” web browsers. We’ll go into your specific set of triggers and events for exclusion during onboarding.
Does this work with all websites?
We’ve successfully integrated our service with various platforms, including Shopify and WordPress. Unsure if it’ll work for you? Schedule a call, and we can assess your specific tech stack with our team of developers.
What’s the story of Centric Squared?
At Centric Squared, we believe growing businesses are sitting on a golden ticket: their customer relationships.
As a business, our core values are:
- Dig Deep – we dig deep into your business to find insights you’ve likely not considered before.
- Create Value – we create valuable customer experiences.
- Be Authentic – we bring your brand to life authentically with full transparency into the process and our findings.
As a CRM-driven marketing agency, we help businesses scale through Email Marketing, SMS Marketing, and List Growth Services.
Our approach of using customer insights and data-driven segmentation to guide your marketing strategy, along with our culture of A/B testing and optimization is a winning formula:
- 100+ clients served across industries
- 30-75%: Average % of revenue from email across our clients
- 10-15%: Average % of revenue from SMS across clients in first 3 months
- 10-15%: Additional revenue through list growth services
We are your data-driven, hands-on marketing partner here to help you scale your growing business.
I just bought a list. Can you help me?
Unfortunately, we don’t recommend anyone buy an email list. When purchasing an email list, those are not customers who know you or have expressed interest in your products or services, and they may very likely mark your email as SPAM. When your emails are marked as SPAM, this will hurt your email deliverability rate, and you’ll have issues reaching the inboxes of customers interested in your products or services. Your email service provider may even penalize you. The risk is too high for little to no reward.
How much does this List Growth Service cost?
Contact us for a free estimate. Our pricing is based on a fixed amount per email address identified, and tailored to your specific situation. With some website traffic numbers and opt-in/conversion rates, we’re happy to prepare an estimate for you.