Is Your Email Marketing Performing?

An email marketing audit will get it to be.

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Email Marketing Audit

If you are a small business and aren’t 100% confident that you’re making the most of email marketing, then this service is for you.

Our email marketing audit will help answer your email marketing questions, give you insight, and inform your email marketing strategy.

  • Are my open rates any good?
  • Why aren’t my emails converting?
  • How do I fix my email deliverability?
  • How do I get the Return on Investment (ROI) everyone talks about with email?

Our Email Marketing Audit Process

How does an email marketing audit work?

Email marketing audit proposal

Proposal

We have a conversation and you’ll receive a proposal, with a service agreement and contract.

You review & sign!

ESP access for conducting an email marketing audit.

Access

You’ll then share accesses with us & we’ll get to work.

Our Audits usually take about 2 weeks.  You’ll receive a calendar invitation to walk through it.

Audit report addressing email marketing pain points.

Audit Report

The report includes insights (on your data!), opportunities (for your business!) and addresses your specific pain points.

Implementation of email marketing audit results

Implementation

It’s up to you how to implement findings.

If you are considering external support, we’ll ask you if you’d like a proposal from us.

OUR EXPERTISE DELIVERS RESULTS
Our email marketing expertise delivers results
 Our clients have strong email marketing strategies, accounting for 30-75% of their annual revenue.

Revenue may vary based on your industry and stage of growth, but there are other email marketing performance indicators that play a role in email ROI too.

%

List Growth

%

Delivered Rate

%

Open Rate

%

Click Through Rate

Key email marketing metrics & strategies

Growth Strategies
Your emails may be on point, but if your lists aren’t growing you’re missing an opportunity.

We support our clients with list growth strategies. 

Deliverability
Many factors go into email deliverability and inbox placement, from unsubscribes and bounces to dedicate sending domains.

We maintain above industry average deliverability for our clients.

Engagement
Many factors go into engagement: relevant content, strong subject lines, and strategic sending practices.

We always focus on engaging customers with value and design.

Conversion
Conversion is a complex metric, but a strong email click through rate contributes.

We work closely with businesses to maximize conversion.

Email marketing doesn't work in a silo

Email Marketing Doesn’t Work In A Silo

 

One of the reasons email marketing is so hard to get right is that customer journeys are complex. In this multi-platform, multi-device, digital age nothing is linear or working alone.

This is where our agency shines, and the secret to our client’s success:

– We have experience collaborating with diverse client teams.
– We’re constantly learning and optimizing everything.
– We don’t skimp on strategy and ask the tough questions.

Email isn’t just about email. It’s about engaging with customers, building trust, creating value, designing compelling offers, and making sure it’s all working together. Email marketing is an integral part of a strong growth strategy. 

“Centric Squared’s insights and guidance have been invaluable to helping us exceed our goals.”

Tami F.

Co-Founder, KINONA

“Thanks so much for the excellent work. We took about 4 action items from your audit so far, and things have improved already!”

Barbara C.

Founder, Curran Online

“This has been like putting glasses on for the first time!”

Beth H.

Founder, Outside the Box Creation

Email Marketing Underperforming?

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Frequently Asked Questions

Still have questions? Here are some FAQs about our email marketing audits. 

What do you look for in an email marketing audit?
First and foremost we look for opportunities and quick wins for your business. We’re interested in seeing how you could be getting better deliverability, use segmentation as part of your marketing strategy to see better results, and create more opportunities to drive conversion.
How much does an email marketing audit cost?
We price our email marketing audits for each client with a custom proposal. They range from $500 to $1500. It will depend on factors like how many accounts we are auditing, and the complexity of your account. Meaning, if you have 15 automated flows it will take us longer to audit cohesively than if you have 5 automated flows, for example. It will also depend on your specific pain points, in some cases clients ask us to also look at all their marketing channels or include customer surveys in the audit, which means it’ll take more time but also be more insightful to your business

Our goal in an audit is to provide value that you can use immediately, this isn’t just a one-click automated report presenting what you can already see from a dashboard. We take time to listen to your pain points, consider your unique business, identify opportunities, and find answers/solutions to your specific pain points.  Our goal here is to share insights in a way that they’ll be usable and drive growth.

What kind of access do I have to provide?
To get started with an email marketing audit, we need admin access to your email service provider account. We may also request access to your Google Analytics account if you have one. We may agree to review other accounts in tandem (social media, your website) and if so, we’ll need access to those accounts as well.  We ask for admin access in general in order to be efficient, but when we’re finished with our audit we’ll remind you so you can manage those accesses.
How long does an email marketing audit take?
For an email marketing audit, the turnaround time is normally around 2 weeks from the time we’ve received a signed contract and payment. Sometimes it can take longer, depending on the scope we’ve agreed to. We’ll confirm these timelines with you before we begin.
What does a successful email marketing audit look like?
While each audit is unique to each small business, we consider an email marketing audit successful if we’re able to paint you a picture of goals and opportunities within reach with your email marketing strategy and if we’ve provided you enough information to consider your next best steps. We aim for our audit reports to be thorough and action-oriented. We’re usually able to share some quick wins that can be gained through smaller project work and some longer term goals that we recommend you consider.
What do I get following an audit?
Our email market audit deliverables include:

An audit review report
A snapshot of benchmarks for your industry
What’s performing vs. what’s not performing
A closer look at segmentation strategies
A review of opportunities and recommendations
A wrapup call during which we review the report and our findings with you to address any questions and discuss next steps
Our email marketing audit report is a pdf around 20-50+ pages long. It depends on your specific business and what areas we agree to assess and ultimately what we find.

What if I have an in-house team that can do the implementing?
That’s great! We’re happy to share our insights with you for your in-house team to implement if that’s best for your business. Often at the end of an audit we help you identify projects and priorities. If you are equipped to do them in house, we encourage you to do so. If you’re not and would like our teams’ support, we are here to help and can put a proposal together for future work if you would like to consider our team for it.
I just want someone else to take over our email marketing. Do I need to start with an audit?
As an email marketing agency that’s exactly what we do for many of our clients! And yes, an email marketing audit is where we recommend starting as it provides the insights and information needed to drive an effective email marketing strategy. Some clients want to jump right in and we work the audit into our initial month or onboarding period, that’s OK too. Audits are really designed to help business owners see the opportunities available first before deciding what they want to rope into their goals for growth.
What’s the story of Centric Squared?
At Centric Squared, we believe growing businesses are sitting on a golden ticket: their customer relationships. 

As a business our core values are:

Dig Deep – we dig deep into your business to find insights you’ve likely not considered before.

Create Value – we create valuable customer experiences.

Be Authentic – we bring your brand to life authentically with full transparency into the process and our findings.

As a CRM-driven marketing agency, we help businesses scale through Email Marketing, SMS Marketing, and List Growth Services. 

Our approach of using customer insights and data-driven segmentation to guide your marketing strategy, along with our culture of A/B testing and optimization is a winning formula: 

  • 100+ clients served across industries 
  • 30-75%: Average % of revenue from email across our clients 
  • 10-15%: Average % of revenue from SMS across clients in first 3 months 
  • 10-15%: Additional revenue through list growth services 

We are your data-driven, hands-on marketing partner here to help you scale your growing business.

What industry experience do you have?
Centric Squared has supported over 100 small businesses across diverse industries over the last seven years. Their experience spans eCommerce, B2B, fashion, children’s toys and books, beauty, real estate, financial services, and hospitality​.

Centric Squared offers a comprehensive range of data-driven marketing services focusing on email and SMS strategies to help businesses grow. They emphasize customer-centric and data-centric approaches, ensuring marketing efforts drive substantial ROI. Their services include Email Deliverability Consultation, Email Marketing Audit, Email Marketing and SMS Marketing Services, and Email List Growth Services.

Who are you partnered with?
At Centric Squared we have developed a number of key partnerships over the years as it gives our agency tools, priority support, and access to expertise that helps us better serve our clients. We choose partners carefully based on their reputation, accessibility of pricing plans for our clients, ease of use by clients and teams, technical features and integration capability, depth of analytics, and customer-centered philosophies that match our own.

Read more about our Partnerships here.

Are email marketing audits only for those just getting started? What if we have an established email marketing strategy already?
We support clients in various stages of email marketing, and an email marketing audit is always insightful. Here’s how we can support you at various stages of your email marketing journey:

Early stage: identify the best email marketing system for your business and support migration to this system, account setup and optimization, key email flow design and build, email content strategy

Mid-stage: all early stage support as needed plus review account setup and implementation to ensure optimization, assessment of existing email flows and campaigns, review email marketing analytics including industry benchmarks, identify new opportunities

Late stage: all early and mid-stage support as needed plus customer surveys and/or team interviews to optimize email efforts and assess email marketing strategy, analytics deep dive to identify new opportunities

How long have you been a Klaviyo Partner?
We became a Klaviyo Partner in October 2019. With Klaviyo we’re able to provide our clients with a solid ROI through email marketing.
Klaviyo makes it easy to send segmented campaigns which often leads to very high performing emails. Read more about why we recommend Klaviyo on our blog.

We are also partnered with Hubspot CRM, Shopify, Typeform, and other tools that have helped us achieve high ROI Email Marketing for our clients across industries.

This sounds interesting but our business is unique. What’s the next step?
Every business is unique, but email marketing goals and strategies are similar – trust us. Working with an agency doesn’t mean you have to lose authenticity, in fact we believe you can deliver even more exceptional customer experiences when you work with a team of technical experts. Set up a time to talk and we’ll be happy to hear your unique pain points, and we’ll make sure to address your specific pain points during the audit.

 

Sounds interesting but we don’t use Klaviyo.
We’re happy to look at other email marketing tools, and we’re also a Hubspot partner mostly for our B2B clients. The scope of our email marketing audit may differ but strategies and metrics don’t. It will still be insightful and we might help you identify if there’s a case to stay where you are or to migrate to Klaviyo. We’ve helped a number of clients migrate from Mailchimp to Klaviyo for example, to up their email marketing game.

 

Are email marketing audits only for those just getting started? What if we have established marketing automation?
We support clients in various stages of email marketing, and an email marketing audit is always insightful. Here’s how we can support you at various stages of your email marketing journey:

Early stage: identify the best email marketing system for your business and support migration to this system, account setup and optimization, key email flow design and build, email content strategy

Mid-stage: all early stage support as needed plus review account setup and implementation to ensure optimization, assessment of existing email flows and campaigns, review email marketing analytics including industry benchmarks, identify new opportunities

Late stage: all early and mid-stage support as needed plus customer surveys and/or team interviews to optimize email efforts and assess email marketing strategy, analytics deep dive to identify new opportunities