Is Your Email Marketing Performing?

We price our email marketing audits for each client with a custom proposal. They range from $500 to $1500. It will depend on factors like how many accounts we are auditing, and the complexity of your account. Meaning, if you have 30 Flows it will take us longer to audit cohesively than if you have 5 Flows, for example. It will also depend on your specific pain points, in some cases clients ask us to also look at all their marketing channels or include customer surveys in the audit, which means we’re spending more time.

Our goal in an audit is to provide value that you can use immediately, this isn’t just a one-click automated report presenting what you can already see from a Klaviyo dashboard or Google Analytics dashboard. We take time to listen to you, consider your unique business, identify opportunities, identify segments, and find answers/solutions to your specific pain points, so that we can find you insights you will actually be able to use. 

To get started with an email marketing audit, we need admin access to your Klaviyo account. And we also request access to your Google Analytics account if you have one. We may agree to review other accounts in tandem (social media, your website) and if so, we’ll need access to those accounts as well.

For a Klaviyo audit, the turnaround time is normally around 2 weeks from the time we’ve received a signed contract and payment. Sometimes it can take longer, if for example clients decide to add in “team-interviews” or “customer-surveys” or additional account reviews as part of their audit. We’ll confirm these details with you before we begin.

While each audit is unique to each small business, we consider an email marketing audit successful if we’re able to paint you a picture of goals and opportunities within reach with your email marketing strategy and if we’ve provided you enough information to consider your next best steps. We aim for our audit reports to be thorough and action-oriented. We’re usually able to share some quick wins that can be gained through smaller project work and some longer term goals that we recommend you consider. We’re happy to support your team and work with you to put a strong email marketing plan to work for you!

Our email market audit deliverables include:
An audit review report
A snapshot of benchmarks for your industry
What’s performing vs. what’s not performing
A closer look at segmentation strategies
A review of opportunities and recommendations
A wrapup call during which we review the report and our findings with you to address any questions and discuss next steps
Our email marketing audit report is a presentation around 20-50+ pages long. It depends on your specific business and what areas we agree to assess and ultimately what we find.

That’s great! We’re happy to share our insights with you for your in-house team to implement if that’s best for your business. Often at the end of an audit we help you identify projects and priorities. If you are equipped to do them in house, we encourage you to do so. If you’re not and would like our teams’ support, we are here to help.

As an email marketing agency that’s exactly what we do for many of our clients! And yes, an email marketing audit is where we recommend starting as it provides the insights and information needed to drive an effective email marketing strategy. We don’t believe there is a catch-all email marketing strategy out there, but rather that the best strategy for your business will be one that takes into account your audience, tech stacks, and teams.

Here at Centric Squared we help small businesses make smart decisions, understand their customers, and target their sales, marketing, and service strategies accordingly. Growth isn’t always linear, and it doesn’t always mean revenue either. Sometimes it means new revenue streams, new products and services and programs. Sometimes it means making your roots stronger and building resilience through community and customer loyalty.

We believe most small businesses are sitting on a golden ticket: their relationships. We help small businesses tune in and listen, turn data into insight, and grow with email marketing strategies. We may be driven by data, but customer relationships are what make it worthwhile.

As a business our core values are:
Dig Deep – we dig deep into your business to find insights you’ve likely not considered before.
Create Value – we create valuable customer experiences.
Be Authentic – we bring your brand to life authentically with full transparency into the process and our findings.

We have experience working with both B2B and B2C clients across a variety of industries. Read more on our portfolio page to see some of the clients we’ve worked with and for case studies highlighting our client work and how we’ve helped our clients increase their bottom line with email marketing.

We became a Klaviyo Partner in October 2019. With Klaviyo we’re able to provide our clients with a solid ROI through email marketing.
Klaviyo makes it easy to send segmented campaigns which often leads to very high performing emails. Read more about why we recommend Klaviyo on our blog.

We are also partnered with Hubspot CRM, Shopify, Typeform, and other tools that have helped us achieve high ROI Email Marketing for our clients across industries.

Every business is unique, but email marketing goals and strategies are similar – trust us. Working with an agency doesn’t mean you have to lose authenticity, in fact we believe you can deliver even more exceptional customer experiences when you work with a team of technical experts. Set up a time to talk and we’ll be happy to hear your unique pain points, and we’ll make sure to address your specific pain points during the audit.

We’re happy to look at other email marketing tools, and we’re also a Hubspot partner mostly for our B2B clients. The scope of our email marketing audit may differ but strategies and metrics don’t. It will still be insightful and we might help you identify if there’s a case to stay where you are or to migrate to Klaviyo. We’ve helped a number of clients migrate from Mailchimp to Klaviyo for example, to up their email marketing game.

We support clients in various stages of email marketing, and an email marketing audit is always insightful. Here’s how we can support you at various stages of your email marketing journey:

Early stage: identify the best email marketing system for your business and support migration to this system, account setup and optimization, key email flow design and build, email content strategy

Mid-stage: all early stage support as needed plus review account setup and implementation to ensure optimization, assessment of existing email flows and campaigns, review email marketing analytics including industry benchmarks, identify new opportunities

Late stage: all early and mid-stage support as needed plus customer surveys and/or team interviews to optimize email efforts and assess email marketing strategy, analytics deep dive to identify new opportunities