BLOGS
“I HATE WRITING. I LOVE HAVING WRITTEN.”
– Dorothy Parker
Welcome Email Best Practices: What to Do (and What to Avoid)
So, you have a new email subscriber. Congratulations on taking the initiative to increase your email list. Now what? Some businesses wait until they have some promotion or offer to engage with their...
What to Include in Your Welcome Email Series (And Why Each Piece Matters)
Setting up a welcome flow is one of the smartest things you can do for your email marketing strategy. But first, what is it and why is it so important? A welcome email flow is a series of automated...
How to Downgrade from HubSpot Professional to Starter (Without Losing What Matters)
Many teams upgrade to HubSpot Professional with the best of intentions—and for good reason. It's a powerful platform with features that can transform how a business markets, sells, and operates. But...
A Simple Sending Strategy That Can Immediately Improve Your Email Deliverability
Email marketing has always been one of the most reliable revenue channels for businesses. But that’s only true if your messages reach your audience’s inboxes. Over the years but in the last year...
Global Team, Global Impact: How We’re Giving Back on Giving Tuesday
What you do makes a difference, and you have to decide what kind of difference you want to make. - Jane Goodall At Centric Squared, giving back isn’t just a smart marketing strategy — it’s woven...
Getting Started with Email Marketing: A Practical Guide for Small Businesses
Email marketing has a reputation for being one of the most effective and profitable ways to connect with your audience. At an average return of $36-40 for every $1 spent, it delivers one of the...
Join our team: Account Coordinator
Account Coordinator Start Date ASAP Role Account Coordinator Hours Full-time (30–40 hours/week, flexible with daily overlap in US/EU time zones) Location Remote About Centric Squared Centric Squared...
10 Elements of High-Converting Email Footers
Every detail counts in email marketing. Subject lines, graphics, and CTAs get all the glory, but at Centric Squared, we’ve seen one of the most overlooked elements become one of the most effective:...
Stop Correcting Email Typos: What To Do Instead
Should you be correcting typos in user-entered email addresses? Short answer? No. This is a question we get often. While the 'obvious' action might seem to be simply fixing the typo, that’s not the...
How to Get More Leads for Your Service-Based Business Without More Management
Tech stacks evolve and trends come and go, but one thing stays true: content is still king. Content-driven marketing remains one of the most effective ways to build trust, increase visibility, and...
ESP Migration: A Complete Guide to Switching Email Providers Safely in 3 Months
Thinking about switching email platforms (aka ESPs)? You’re not alone. Does the thought make you feel overwhelmed? You’re still not alone. Migrating from one ESP to the next can be incredibly...
How to Be a Successful Contractor at Centric Squared
At Centric Squared, our strength lies in delivering strong results for our clients, which all comes down to all the great work from our team. We operate as a global team of independent contractors,...
What is CRM-Driven Marketing? 10 Reasons We’re Not Your Average Email Marketing Agency
If you’re looking for an email marketing agency, chances are you’ve browsed your fair share of portfolios. Nice-looking email campaigns! But here’s the thing: That’s just the tip of the iceberg....
How to Capture Email Addresses from Anonymous Website Visitors (Legally!)
Every business wants to grow its email list. Traditional methods of growing your email list rely on collecting addresses from your website visitors through sign-up forms, gated content, and pop-ups....
Join our Team
Join our team: Account Coordinator
Account Coordinator Start Date ASAP Role Account Coordinator Hours Full-time (30–40 hours/week, flexible with daily overlap in US/EU time zones) Location Remote About Centric Squared Centric Squared...