SMS Growth Case Study
85% of Their Website Traffic Was From Mobile – How This Women’s Lingerie Brand Capitalized on it.
Want to make the most of ad traffic?
Offer an SMS-only discount.
/01
The Problem
A successful lingerie brand had close to 85% of website traffic from mobile devices but wasn’t using SMS yet.
After looking at the data of a successful women’s lingerie brand, we saw that close to 85% of their website traffic was from mobile devices – understandable since they utilized a strong social ad strategy. But they weren’t yet using SMS marketing, and we know that was a loss given their demographics.
Our SMS setup service includes:
- privacy policy updates
- updating their website pop up form to capture mobile phone numbers
- updating their welcome flow for SMS
- creating key segments for ongoing SMS campaigns
- ensuring their consent management was compliant and account settings were consistent with industry best practices (ex: keywords, quiet hours)
We then took over ongoing SMS Marketing for this brand, and began sending regular SMS campaigns each month to support their ongoing Email & SMS Marketing strategy.
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The Solution
We guided the client through SMS setup in one month.
/02
The Solution
We guided the client through SMS setup in 1 month.
We guided the client through our comprehensive SMS setup quickly:
- privacy policy updates
- updating their website pop up form to capture mobile phone numbers
- updating their welcome flow for SMS
- creating key segments for ongoing SMS campaigns
- ensuring their consent management was compliant and account settings were consistent with industry best practices (ex: keywords, quiet hours)
We then took over ongoing SMS Marketing for this brand, and began sending regular SMS campaigns each month to support their ongoing Email & SMS Marketing strategy.
/03
The Results
Within a few months, the brand saw the following results:
SMS Subscribers Gained after 2 Months
%
Total Store Revenue From SMS after 2 Months
%
Total Store Revenue From SMS after 6 Months
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