SMS Growth Case Study
How This Women’s Accessories Brand Grew SMS to 17% of Store Revenue in 2 Months.
Get more from your paid ad strategy with SMS Marketing.
/01
The Problem
A women’s accessories brand was investing in TikTok and Meta marketing, and wanted to capitalize on their mobile audience.
A women’s accessories brand was already seeing great results from implementing our email marketing strategy, but the metrics were showing that a number of people were interested in the brand and signing up for discounts, but not engaging with emails. Because of the demographic they were targeting on social media channels (TikTok, Meta), we knew they’d be a good candidate for SMS Marketing.
Our SMS setup service includes:
- privacy policy updates
- updating their website pop up form to capture mobile phone numbers
- updating their welcome flow for SMS
- creating key segments for ongoing SMS campaigns
- ensuring their consent management was compliant and account settings were consistent with industry best practices (ex: keywords, quiet hours)
We then took over ongoing SMS Marketing for this brand, and began sending regular SMS campaigns each month to support their ongoing Email & SMS Marketing strategy.
/02
The Solution
We guided the client through our comprehensive SMS setup in 1 month.
/02
The Solution
We guided the client through our comprehensive SMS setup in 1 month.
We guided the client through our comprehensive & quick SMS setup including:
- privacy policy updates
- updating their website pop up form to capture mobile phone numbers
- updating their welcome flow for SMS
- creating key segments for ongoing SMS campaigns
- ensuring their consent management was compliant and account settings were consistent with industry best practices (ex: keywords, quiet hours)
We then took over ongoing SMS Marketing for this brand, and began sending regular SMS campaigns each month to support their ongoing Email & SMS Marketing strategy.
/03
The Results
Within 2 months, the brand saw the following results:
SMS Subscribers Gained
%
Total Store Revenue Was From SMS Alone
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