SMS Growth Case Study
How This Women’s Golf Fashion Brand Saw 70% Growth In Their Welcome Series Revenue by Adding SMS
Losing out on potential customers?
Meet them where they are with SMS Marketing.
/01
The Problem
A women’s fashion brand knew they had a highly mobile audience but wasn’t sure how to get started with SMS.
A women’s fashion brand was wanting to try SMS marketing but didn’t know how to get started or how to keep that channel engaged over time. Their customer base was engaged, highly mobile, and they had strong traffic from ads on paid social media channels (Facebook, Google) already. We knew they’d be a good candidate for SMS Marketing.
Our SMS setup service includes:
- privacy policy updates
- updating their website pop up form to capture mobile phone numbers
- updating their welcome flow for SMS
- creating key segments for ongoing SMS campaigns
- ensuring their consent management was compliant and account settings were consistent with industry best practices (ex: keywords, quiet hours)
We then took over ongoing SMS Marketing for this brand, and began sending regular SMS campaigns each month to support their ongoing Email & SMS Marketing strategy including collection launches and sales.
/02
The Solution
We guided the client through our comprehensive SMS setup in 1 month.
/02
The Solution
We guided the client through our comprehensive SMS setup in 1 month.
Our SMS setup service includes:
- privacy policy updates
- updating their website pop up form to capture mobile phone numbers
- updating their welcome flow for SMS
- creating key segments for ongoing SMS campaigns
- ensuring their consent management was compliant and account settings were consistent with industry best practices (ex: keywords, quiet hours)
We then took over ongoing SMS Marketing for this brand, and began sending regular SMS campaigns each month to support their ongoing Email & SMS Marketing strategy including collection launches and sales.
/03
The Results
3 months later, the brand saw the following results:
SMS Subscribers Gained
%
Lift in Welcome Series Revenue
%
Total Store Revenue From SMS Alone
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