Turn Events Into Revenue
We have an easy and effective solution that will maximize your returns from industry events.
Got a list of new event contacts?
Don’t be like most businesses that let thousands of event contacts sit idle. That list is the insurance policy for your event investments, and email is the key to converting those leads to paying customers.
That’s how we can help. We’ll clean, segment, and launch a custom email sequence that converts your new event leads into customers.
Got a list of new event contacts?
Don’t be like most businesses that let thousands of event contacts sit idle. That list is the insurance policy for your event investments, and email is the key to converting those leads to paying customers.
That’s how we can help. We’ll clean, segment, and launch a custom email sequence that converts your new event leads into customers.
What’s included in Our Event-to-Revenue Service:
- Professionally crafted 3–4 email sequence designed for conversions
- Full tech setup & automation (hands-off for your team)
- List cleaning + validation for maximum deliverability
- Dedicated sending domain for safety & better inbox placement
- Reporting so you see exactly what’s working and what we can optimize for the next event
- Professionally crafted 3–4 email sequence designed for conversions
- Full tech setup & automation (hands-off for your team)
- List cleaning + validation for maximum deliverability
- Dedicated sending domain for safety & better inbox placement
- Reporting so you see exactly what’s working and what we can optimize for the next event
And the best part? You get a repeatable system to use after every event, and you can work it into your broader email marketing strategy.
Now you have a consistent revenue stream that’s mostly on autopilot with minimal effort.
How It Works
Our simple 2-phase process
Phase 1: Strategy & Setup
We craft your offer
We write and design the email sequence
We clean the list and set up the tech
Your job: Review and approve the email content
Phase 2: Execution & Optimization
We launch the automation, monitor results,
and optimize for conversion
Your job: Send us the event email list
Are you ready to get the most out of your events? Schedule your free consultation today.
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Frequently Asked Questions
Who is this for?
This service is designed for businesses that are regularly attending events as a means to grow their business but don’t have the time, tools, or expertise to turn those contacts into paying customers. Events can be industry events, trade shows, webinars, and anything in between.
What exactly happens to my event list?
We work with you to:
- Validate and clean the list so only real, active emails remain
- Craft and design a 3–4 email sequence with a clear offer
- Set up the tech (automation, segmentation, dedicated sending domain)
- Launch and monitor performance in real time
- Report results so you know exactly what revenue was generated
Why shouldn’t I just upload my contacts into my CRM and send a blast?
You could, but there’s a few problems with this approach.
First, it’s very likely this will damage your deliverability. Event lists can be full of invalid contacts. Our process protects your domain reputation, improves inbox placement, and ensures your message actually reaches your leads.
Second, it’s a limited attempt to make contact. It often takes a few touchpoints to build and earn trust with those that might not know you yet. The one-and-done approach is short-sighted, because when the email is too sales-y it usually gets ignored.
How soon can I see results?
We design this service to start as soon as you get access to the list – so we can either start emailing folks right before the event (preferred), or immediately after the event while the shared interest is still warm. That means your leads hear from you while they’re still warm — and you start generating opportunities in the 2 weeks post event.
What kind of results should I expect?
Every business and industry is different, but our clients regularly see 20–70% of their total revenue driven by email campaigns. The Turn Events Into Revenue process is built to capture ROI from your events quickly.
Do I need to know email marketing tech?
Not at all. That’s what we handle. From strategy and copy to design, setup, and optimization, our team does the heavy lifting.
What if I already have an email marketing system?
Great! Keep it. Often, we’ll recommend using a separate domain to avoid any deliverability issues on your primary domain.
What happens after the first event?
First, celebrate your ROI! You have two options:
- Run Turn Events Into Revenue after each event (with reduced pricing for repeat engagements), or
- Consider our ongoing Email Marketing Management service, where we help you maximize other areas of your email marketing strategy for maximum impact.
How much does it cost?
Pricing is dependent on a few factors like your list size and tech setup. For our clients, that final cost is typically only a fraction of the value of a single deal closed from their event list. We also offer reduced pricing for future events.
Example: First event $3,000, subsequent events $2,000.
What if my list is messy or I don’t have an email platform yet?
No problem. We’ll help you get set up on the right platform, clean and structure your data, and create a process that makes every future event easier and more profitable.
How can I get started?
Contact us for a free estimate. We’re happy to talk you through this service to help see if it is the right fit for you.
Hear it from our Customers:
“Sara’s team is world-class and she understands this space better than anyone else I’ve ever worked with. On top of that, she is completely dedicated to clients’ success and always goes the extra mile.”
-Brandon O’Connor, Trustworthy Digital
“Your insight and guidance have been invaluable to helping us exceed our goals. Thank you, great work and we are grateful.”
Tami Fujii Co-Founder, KINONA
“Count me in as a raving fan of Sara and the team at Centric Squared! From their professionalism, to their organizational skills and beautiful content writing and design, we cannot say enough good things about them!”
-Bonnie Beddall, RE/MAX Metro Eastside