BLOGS
“I HATE WRITING. I LOVE HAVING WRITTEN.”
– Dorothy Parker
Team Spotlight: Meet Fernando, Our Graphic Designer
An interview with Fernando Ledesma, Graphic Designer | eCommerce What kind of skillset do you have in your role at Centric Squared? Answer: As a graphic designer, I have creative abilities...
Team Spotlight: Meet Angelica, Our Email Marketing Strategist
An interview with Angelica Padilla, Email Marketing Strategist | eCommerce, Digital Marketing Tell us about what you do for Centric Squared. Answer: I am an Email Marketing Strategist. I...
Team Spotlight: Meet Katie Coffman, Our Social Media Strategist
An interview with Katie Coffman, Digital Storyteller | Social Media Strategist Tell us about what you do for Centric Squared. Answer: Digital storytelling, copywriting for social media and...
ChatGPT Implications For Marketing & Content Creation
Discover the wider implications of using ChatGPT beyond day-to-day efficiencies for your marketing. Learn how prompt engineering and priming can maximize the effectiveness of ChatGPT, and why authenticity and data privacy matter. Explore how ChatGPT is raising the bar for content creation and what it means for marketers and small business owners.
7 Ways I Used ChatGPT In My Marketing Job This Week, With Varied Results
How can you use ChatGPT in marketing? In this blog post we cover 7 examples of day to day applications of this technology. From research and ideation to designing FAQs and summarizing blog posts, we take a deep dive into how you can use ChatGPT in marketing. The verdict? ChatGPT and other AI tools are here to stay, but it’s a marathon not a race. Use caution and use wisely. It has a place in a marketing agency’s toolkit, alongside other time-saving tools.
Team Spotlight: Meet Emily Thompson, Our Senior Content Strategist
An interview with Emily Thompson, Content Strategy | Marketing Message/Strategy Question: Tell us about what you do for Centric Squared. Big picture: I help our clients answer the question,...
Setting Up Your Google My Business Listing
Google My Business (GMB) is a core element of local SEO, so it’s important to highlight just how crucial it is that your listing data is accurate and kept up to date. Research suggests that 50% of...
Team Spotlight: Meet Weng, Our Digital Marketing Lead
An interview with Weng Divina, our Digital Marketing Lead | E-Commerce Tell us about what you do for Centric Squared. Answer: I handle e-commerce product management and on-page SEO. I also...
What Small Businesses Need to Know About Amazon Emailing
Amazon Emailing? I’m Skeptical. You might have heard this headline making the rounds last week from Amazon's Accelerate Conference in Seattle. Amazon will now let brands email their customers...
Team Spotlight: Meet Amanda, Our Director of Client Services/Operations
An interview with Amanda, Director of Client Services/Operations | Marketing Operations in Accounting, Legal Administration & System Administration Tell us about what you do for Centric...
Get Started with HubSpot CRM in 3 Easy Steps
A CRM’s importance to small businesses really can’t be understated. A CRM (customer relationship management) system collects, organizes, and manages all of your customer information. This allows you...
8 Easy Ways To Grow Your Email List
As a small business, your email list is one of your most valuable assets, but it rarely grows spontaneously. You need a solid strategy and some elbow grease. Don’t worry, it will be worth it!...
Team Spotlight: Meet Sahil, Our UI/UX Designer
An interview with Sahil, our UI/UX Designer for eCommerce Websites Tell us about what you do for Centric Squared. Answer: I design new sections/pages on websites, and if required, do some...
100 Questions We Ask During a Marketing Audit
When people ask us what our agency does, I usually explain that we are a data-centric and customer-centric marketing agency for small businesses. Our clients vary and industries served vary, and...
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