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Welcome Email Best Practices: What to Do (and What to Avoid)

Welcome Email Best Practices: What to Do (and What to Avoid)

by Sara Kappler | Apr 14, 2026 | Growth With CRM & Email Marketing

So, you have a new email subscriber. Congratulations on taking the initiative to increase your email list. Now what? Some businesses wait until they have some promotion or offer to engage with their subscribers. We’d recommend setting up a welcome email to engage...
What to Include in Your Welcome Email Series (And Why Each Piece Matters)

What to Include in Your Welcome Email Series (And Why Each Piece Matters)

by Sara Kappler | Apr 14, 2026 | Growth With CRM & Email Marketing

Setting up a welcome flow is one of the smartest things you can do for your email marketing strategy. But first, what is it and why is it so important? A welcome email flow is a series of automated emails that your subscriber receives when they first sign up for your...
How to Downgrade from HubSpot Professional to Starter (Without Losing What Matters)

How to Downgrade from HubSpot Professional to Starter (Without Losing What Matters)

by Sara Kappler | Mar 3, 2026 | Growth With CRM & Email Marketing

Many teams upgrade to HubSpot Professional with the best of intentions—and for good reason. It’s a powerful platform with features that can transform how a business markets, sells, and operates. But over time, things can change. Staff leave, agency relationships...
A Simple Sending Strategy That Can Immediately Improve Your Email Deliverability

A Simple Sending Strategy That Can Immediately Improve Your Email Deliverability

by Sara Kappler | Dec 10, 2025 | Growth With CRM & Email Marketing

Email marketing has always been one of the most reliable revenue channels for businesses. But that’s only true if your messages reach your audience’s inboxes. Over the years but in the last year especially, inbox providers like Gmail, Outlook, and Yahoo have become...
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