Turn New Subscribers Into Loyal Customers On Autopilot
We build your entire welcome email flow so you can boost revenue by up to 45% without lifting a finger.
Someone just signed up for your list. Now what?
Most businesses send a single “thanks for subscribing” email and move on. But with welcome emails driving up to 4x more opens and 5x more clicks than regular campaigns, we think you should rethink that approach.
Your welcome flow is the most important automation you’ll ever set up. It’s your first impression, your brand story, your best offer, and your trust-builder all in one. Missing that window of peak interest means missing a new subscriber more primed to buy.
That’s where we come in. We’ll craft a strategic, on-brand welcome series that turns your newest subscribers into your best customers.
What’s included in our Welcome Flow Service
Offer Strategy & Form Creation
We’ll help you determine the right incentive to drive email signups.
Strategic 3-Email Welcome Sequence
Crafted for trust-building, brand storytelling, and conversion, plus mobile optimized and written to match your business’s tone.
Tech Setup & Automation
We build it out so it’s fully hands-off for your team once live.
Reporting guidance
So you can see exactly how your flow is performing over time.
And the best part is that once it’s live, it runs in the background 24/7. Your flow will continue to welcome every new subscriber and drive revenue while you focus on everything else.
How Our 2-Phase Process Works
Phase 1:
Strategy & Creation
- We develop your welcome flow strategy and offer
- We write and design all 3 emails
- We set up the automation and tech
Your job: Review and approve the email content
Phase 2:
Launch & Optimization
- We go live with the sequence
- We monitor performance and results
- We optimize based on real data
Your job: Watch the results come in
How Our 2-Phase Process Works
Phase 1:
Strategy & Creation
- We develop your welcome flow strategy and offer
- We write and design all 3 emails
- We set up the automation and tech
Your job: Review and approve the email content
Phase 2:
Launch & Optimization
- We go live with the sequence
- We monitor performance and results
- We optimize based on real data
Your job: Watch the results come in
FAQs
Who is this for?
If you have a website, you should have a form and a welcome flow. If you don’t, you’re leaving money on the table.
What email tools do you support?
We work with most major platforms, including Klaviyo, Omnisend, HubSpot, Go High Level, ActiveCampaign, and Mailchimp.
What if we don't have an email tool yet?
No problem. We offer a platform assessment add-on ($500) to help you choose the right tool for your business, plus implementation and migration support. Contact us to learn more.
What exactly is a welcome flow?
A welcome flow is an automated sequence of emails sent to new subscribers after they sign up. It’s your chance to introduce your brand, share your story, build trust, and guide subscribers toward their first purchase. And you don’t have to lift a finger after setup.
Why do I need a welcome flow if I already send regular campaigns?
Campaigns go out to your existing list at a given moment in time. A welcome flow works in the background for every single new subscriber, the moment they sign up. It catches people at their highest point of interest and introduces them to your business before they receive your scheduled campaigns. Without it, new subscribers are often missing key context before they start receiving updates.
What does the email sequence look like?
Every welcome flow we build is custom, but a typical 3-email series covers:
- Email 1: Brand introduction + welcome offer (sent immediately)
- Email 2: Social proof + education (sent ~7 days later)
- Email 3: A compelling product story or feature to drive conversion (sent ~7 days later)
How soon can I see results?
Most flows launch within 2–3 weeks of kickoff. From there, your welcome sequence is live and working for every new subscriber.
Do I need to already be on a specific email platform?
Not necessarily. We work with Klaviyo and Omnisend, and can help you migrate or get set up on the right platform as part of the project.
What kind of results should I expect?
Welcome flows consistently rank as one of the highest-performing automations in email marketing. Our clients regularly see 20–45% of total revenue driven by email and their welcome flows are a foundational piece of that.
What happens after the welcome flow is live?
You have two options:
- Add additional flows as a one-time project. We’ll recommend the right ones based on your business, or
- Graduate into our ongoing Email Marketing Management program, where we handle all campaigns, list growth, automations, and reporting for you.
How much does it cost?
Most welcome flow projects are $1,500. If you have specific requirements — like custom integrations — we’ll identify those on a short discovery call and prepare a custom quote from there.
From Our Customers:
“Sara’s team is world-class and she understands this space better than anyone else I’ve ever worked with. On top of that, she is completely dedicated to clients’ success and always goes the extra mile.”
Brandon O’Connor, Trustworthy Digital
“Count me in as a raving fan of Sara and the team at Centric Squared! From the start of working with us, they were well organized and asked great questions of us to really get to know our company and our wants, needs, and pain points.”
Breanna Blumer, Realtor
“We’re super thankful for all that you and your team do for us. We wouldn’t be where we are without your support and expertise.”
Adam Frank, Offset Capital