Email Marketing Case Study
It’s Never Too Late: How One Brand Went From 0 to 64K/Month Email Revenue in Less Than 9 Months
Late to the email marketing game?
It’s never too late to start.
/01
The Problem
This women’s fashion brand had no email marketing strategy in place. They feared it was too late to start.
This women’s fashion brand reached out to us with a strong paid ads strategy in place, but no email marketing strategy. Was it too late to get started? Never. We ran them through our tried and tested onboarding process and got email performing in no time.
Our email service included:
- An audit of the client’s data to understand their audience, unique value, and metrics
- Setting up technical integrations and ensure compliance with consent management
- Identifying key customer segments and developing high opportunity flows
- Creating pop-up forms and lead capture systems for organic list growth
- Developing value-based and promotional campaign content
- Continually A/B tested for copy and creative optimizations and adapted business goals and events along the way
Our email marketing strategy and implementation services are designed to engage customers, build relationships, and drive growth.
/02
The Solution
We guided the client through our strategic Email Marketing program to transform this marketing channel into a growth driver.
/02
The Solution
We guided the client through our strategic Email Marketing program to transform this marketing channel into a growth driver.
Our email service included:
- An audit of the client’s data to understand their audience, unique value, and metrics
- Setting up technical integrations and ensure compliance with consent management
- Identifying key customer segments and developing high opportunity flows
- Creating pop-up forms and lead capture systems for organic list growth
- Developing value-based and promotional campaign content
- Continually A/B tested for copy and creative optimizations and adapted business goals and events along the way
Our email marketing strategy and implementation services are designed to engage customers, build relationships, and drive growth.
/03
The Results
We began sending email campaigns and developing flows almost immediately, and were able to get email performing quickly:
Revenue Generated in first 3 months
%
Average Email Open Rate in first 3 months
%
Average Click Rate in first 3 months
The email growth trend has continued. 6 months later, the brand is seeing average returns of $65K revenue generated from email per month, and growing.
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