How this California-based architectural tile and bath specialist migrated to Klaviyo in 4 weeks and saved 12k/yr.

As a seasoned business, PlumbTile understood the importance of email marketing as a tool to stay connected with its broad customer base – and the potential for a high ROI from email marketing.

According to HubSpot, the average ROI of email marketing is about $36 on every $1 spent.

/01

The Problem

With a renewing annual contract in 4 weeks and holiday season around the corner, PlumbTile knew they had to be quick.

PlumbTile knew the importance of email marketing, but found themselves using an ill-fitting and expensive system, Bronto, that just didn’t have the usability they needed to make the most of their 60k list. They’d heard about Klaviyo but knew they didn’t have the capacity in-house to make a switch before their annual renewal was up in 4 weeks. That’s when they reached out to us.

We migrated the client from Bronto to Klaviyo, and our services included:

List migration
Account Setup including custom sending domain
Technical integrations, including a custom integration to Miva
Forms for their website
Automated welcome series flow
Campaign Templates
Segment Setup
Domain warming on first sends

The client was up and running in 4 weeks, just in time for their Black Friday/Cyber Monday holiday promotions.

/02

The Solution

We developed a usable, dynamic system to boost their email marketing strategy.

/02

The Solution

We developed a usable, dynamic system to boost their email marketing strategy.

We migrated the client from Bronto to Klaviyo, and our services included:

List migration
Account Setup including custom sending domain
Technical integrations, including a custom integration to Miva
Forms for their website
Automated welcome series flow
Campaign Templates
Segment Setup
Domain warming on first sends

The client was up and running in 4 weeks, just in time for their Black Friday/Cyber Monday holiday promotions.

/03

The Results

Three months later, after implementing Klaviyo, Plumbtile had already sent 150k emails and exceeded their expected ROI for the holiday season. The savings are also significant, but PlumbTile also now has a long term asset: a usable, dynamic system to segment customers and automate email marketing integrated with eCommerce. They’re poised for growth.

Weeks to Implement

Saved in Annual License Fees

Avoided in Project Fees

“Fantastic! You’ve exceeded our expectations by a mile. I originally thought that these capabilities would only be available 6 months from now. Thank you!”

Steve Shulman

PlumbTile