Email Marketing Case Study
How This Women’s Golf Fashion Brand Scaled The Business With Email Marketing and Customer Loyalty.
Strong email marketing builds customer relationships and drives business growth.
/01
The Problem
A brand knew they had untapped potential in their customer base but no in-house resources to bring complex programs to life.
Our email service included:
- Auditing the client’s data to understand their audience, unique value, and metrics
- Setting up technical integrations and ensuring compliance with consent management
- Identifying key customer segments and developing high opportunity flows, including a Birthday Gift Offer and a VIP Program
- Creating pop-up forms and lead capture systems for organic list growth
- Developing value-based and promotional campaign content
- Continually A/B testing for copy and creative optimizations and adapted business goals and events along the way
Our email marketing strategy and implementation services are designed to engage customers, build relationships, and drive growth.
/02
The Solution
We guided the client through our strategic Email Marketing program to transform this marketing channel into a growth driver.
/02
The Solution
We guided the client through our strategic Email Marketing program to transform this marketing channel into a growth driver.
- Auditing the client’s data to understand their audience, unique value, and metrics
- Setting up technical integrations and ensuring compliance with consent management
- Identifying key customer segments and developing high opportunity flows, including a Birthday Gift Offer and a VIP Program
- Creating pop-up forms and lead capture systems for organic list growth
- Developing value-based and promotional campaign content
- Continually A/B testing for copy and creative optimizations and adapted business goals and events along the way
Our email marketing strategy and implementation services are designed to engage customers, build relationships, and drive growth.
/03
The Results
Immediately, the brand began seeing email-driven revenue increases.
After a full year, the brand enjoyed strong email metrics:
%
Consistent List Growth
%
Revenue from Email
%
Increase Revenue from VIP Customers
Bonus: By supporting their social media strategy in tandem, they also saw an increase in over 40% of social media driven revenue YoY.
Testimonials
Dianne Celuch
Thanks for all you’re doing; it is definitely moving us forward in a great way.
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Tami Fujii
Your insight and guidance have been invaluable to helping us exceed our goals.
Thank you, great work and we are grateful.
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Keith Heffernan
We appreciate all that you and your team are doing to help KINONA grow and become a force to be reckoned with down the road. We are excited to see where you can take us!
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