Email Marketing Case Study
Scaling With Email: How One Client Used Email as a Powerhouse Time Saver and Lead Generator
/01
The Problem
An education client knew that to scale their business they needed to reach students in a 1:1 format, without relying on algorithms and chance that messages would be seen.
Connect English, a leading English language institution in San Diego, has a vibrant global community of English-learners on Facebook. They are wonderful at teaching English, producing online English Lessons for social media with ease. But their small team was at capacity to educate, explain, and enroll potential students in their English programs. But where to start? Connect English turned to us to develop their email marketing strategy and turn it into a powerhouse time-saver and lead-generator.
Our email service included:
- Auditing the client’s data to understand their audience, unique value, and metrics
- Setting up technical integrations and ensure compliance with consent management
- Identifying key customer segments and developed high opportunity flows
- Creating pop-up forms and lead capture systems for organic list growth
- Developing value-based and promotional campaign content in line with their English Lessons and Online Programs
- Continually A/B testing for copy and creative optimizations and adapted business goals and events along the way
Our email marketing strategy and implementation services are designed to engage customers, build relationships, and drive growth.
/02
The Solution
We guided the client through our strategic Email Marketing program to transform this marketing channel into a growth driver.
/02
The Solution
We guided the client through our strategic Email Marketing program to transform this marketing channel into a growth driver.
- Auditing the client’s data to understand their audience, unique value, and metrics
- Setting up technical integrations and ensure compliance with consent management
- Identifying key customer segments and developed high opportunity flows
- Creating pop-up forms and lead capture systems for organic list growth
- Developing value-based and promotional campaign content in line with their English Lessons and Online Programs
- Continually A/B testing for copy and creative optimizations and adapted business goals and events along the way
Our email marketing strategy and implementation services are designed to engage customers, build relationships, and drive growth.
/03
The Results
We began sending email campaigns within a few months, and Connect English now has enviable email marketing metrics:
%
Average Campaign Open Rates
%
Average Campaign Click Rates
Email Subscribers Added Last Year
Bonus: By supporting their YouTube strategy in tandem, Connect English has also doubled their YouTube subscribers and had over 70K video views last year.
Testimonial
⭐⭐⭐⭐⭐
“We appreciate your ability to analyze and dig in to find deeper answers. I’m excited to be seeing the good results from campaigns and your fresh and interesting newsletters.”
-Nick Sacco, Director Connect English
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