SMS Marketing Services

 

We have a tried and true simple approach to SMS marketing that will lead to greater revenue quickly.

 

Why SMS Marketing?

Consumers today want to choose how they interact with brands. More and more people, especially of a certain demographic, want to interact via SMS and simply don’t check their email. 3.5 billion people now communicate via text.

66x

is the average ROI seen when you add SMS alongside your existing email marketing strategy.

8.9x

is the average growth in revenue generated when you add SMS marketing to your strategy.

75%

of consumers say they’re open to receiving texts from brands that they care about.

*Sourced from Klaviyo Statista.

Why SMS + Email Is Best

SMS and Email are better together in one platform. Here’s the benefit of adding SMS alongside your Email Marketing Strategy: 

  • Deliver timely, targeted campaigns that convert
  • Use better compliance and consent management
  • Develop smarter targeting and segmentation
  • Drive more revenue

At Centric Squared, we believe SMS doesn’t have to be complex, and that the first step to getting ahead is getting started.

Our Tried & True Approach

Our SMS Marketing Setup Service includes:

  • privacy policy updates on your website
  • updating pop up form to capture mobile phone numbers
  • updating welcome flow for SMS
  • updating key segments for ongoing SMS campaigns
  • ensuring consent management is compliant and your account settings are consistent with industry best practices (ex: keywords, quiet hours)
  • options for those who prefer that channel

Our ongoing SMS Marketing services include:

  • Identifying exclusive, early access opportunities
  • Designing, testing, scheduling SMS campaigns
  • Updating your Email Marketing Flows to include SMS options for those who prefer that channel
Our tried and true approach with clients boils down to:

Get started, make sure you’re compliant, make it fun for the consumer, and set yourself up to experience growth.

Does this sound like something your business is ready for? 

Schedule a free consultation today.

The Proof Is In the Pudding

Within 2 months of implementing SMS with us, this brand saw the following results:

  • 1.6K SMS Subscribers Gained
  • SMS Accounted for 10% Store Revenue

Within 2 months of implementing SMS with us, this brand saw the following results:

  • 6K SMS Subscribers Gained
  • SMS Accounted for 13% Store Revenue

Read the Case Study

Within 3 months of implementing SMS with us, this brand saw the following results:

  • 1.6K SMS Subscribers Gained
  • SMS Accounted for 11% Store Revenue

Read the Case Study

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FAQs

What’s so important about consent?

Consent isn’t just important; it’s essential. In the realm of email and SMS marketing, compliance with regulations like GDPR and CAN-SPAM Act is essential. Obtaining explicit consent from your subscribers ensures you’re respecting their preferences and rights, thereby avoiding the risk of your emails being flagged as spam. This practice not only safeguards your reputation but also enhances the quality and engagement of your list, as it consists of individuals genuinely interested in your content.

What tools do you work with for SMS?

We have a wide range of partners and experience. Ideally, we recommend using an email service provider that allows for both Email and SMS in one platform like Klaviyo, Omnisend, or Sendlane. Read more about our partners here. SMS and email marketing complement each other, creating a more comprehensive and effective marketing strategy with your audience.

What happens if we aren’t able to reply to SMS messages?

Our process ensures that no SMS query goes unanswered. We regularly check client accounts for any issues or questions. In addition, there are customizable settings to forward SMS messages to your customer service team, and we also work during initial setup to program a series of thoughtful autoresponders. This ensures that your customers always receive timely and relevant responses, enhancing their experience with your brand.

What if I have a list of phone numbers, can we start SMSing them?

The key to SMS marketing is consent. We’ll need to review how you acquired these phone numbers. If the data includes consent timestamps, we can import it into the SMS marketing system. If not, we recommend starting afresh to ensure compliance and effectiveness. Building a new list with proper consent will create a more engaged and responsive audience for your SMS campaigns. All is not lost, once we have your SMS signup and offer created, we can work this into your email campaigns to increase SMS signups.

How do you integrate SMS signup with our online store?

Integration of SMS sign-up with your online store depends on your specific tech stack. Fortunately, most major e-commerce platforms offer seamless integration capabilities. We’ll work with your platform to implement an SMS sign-up strategy that aligns with your customer’s journey, ensuring a smooth and natural opt-in process.

How can you tell if your audience would be open to SMS?

Key indicators like low email open rates combined with high web activity can suggest that your audience might be more receptive to SMS. This pattern often means that while they may not regularly check emails, they are engaged with your brand. SMS marketing can be an effective alternative to capture their attention more directly and personally on the channel of your audience’s choice.

Which countries can we send SMS to?

The ability to send SMS messages can vary by country on each platform.  We can provide specific guidance and recommendations based on your business.  The best is to book a discovery call with us and we can better advise you 1:1.

How much will it cost?

The cost of SMS marketing can vary based on several factors, including the complexity of your audience, the frequency of messages, and even languages you are operating in. Our goal is to create an SMS marketing plan that fits your budget while maximizing your return on investment. Schedule a free consultation today and we can give your business a free estimate.