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Does Your Business Need a CRM?

Does Your Business Need a CRM?

by Sara Kappler | Jan 22, 2021 | Growth With CRM & Email Marketing

Does your small business really need a CRM? Yes — and here’s why   If you’ve been running a business that involves building relationships with customers, you’ve probably heard of the benefits of customer relationship management (CRM) software. These platforms...
Send Smarter: 6 Email Lessons for Small Business Owners

Send Smarter: 6 Email Lessons for Small Business Owners

by Sara Kappler | Nov 8, 2020 | Growth With CRM & Email Marketing

Email can seem straightforward at first. But once you start digging into topics like email deliverability and email metrics, it’s actually very complex.  Sending out regular emails doesn’t mean you’re “doing email” well, or using it strategically.   For example, an...
Podcast: Marketing Metrics and CRM with Lisa Princic

Podcast: Marketing Metrics and CRM with Lisa Princic

by Sara Kappler | May 5, 2020 | News and Events

Lisa Princic is a brand strategist, and she helps business owners find themselves and build brands that matter.  We share a passion for metrics, and she invited me to be on her podcast as a guest a few weeks ago. Her podcast, Scaling Deep, is for purpose-driven...
Centric Squared becomes a HubSpot Solutions Partner

Centric Squared becomes a HubSpot Solutions Partner

by Sara Kappler | May 5, 2020 | News and Events

Sara Kappler Centric Squared info@centricsquared.com   Centric Squared Joins the HubSpot Solutions Partner Program   Kirkland, WA: Today, Centric Squared announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, a leading growth platform,...
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