by Sara Kappler | Oct 16, 2026 | Growth With CRM & Email Marketing
Why Outlook still matters Ah, Outlook. Known for inducing a collective sigh and shrug from any email designer or anyone in the industry. It’s a pain in the butt to design for (we’ll get into why), and breaks even when every other test doesn’t seem to. Why? And more...
by Sara Kappler | May 8, 2026 | Growth With CRM & Email Marketing
If you’ve been weighing a move from Klaviyo to Omnisend, you’ve probably already done the math on cost savings, looked at the feature comparison, and asked your team whether the switch is worth it. This guide is about what comes after that decision — the...
by Sara Kappler | Apr 14, 2026 | Growth With CRM & Email Marketing
So, you have a new email subscriber. Congratulations on taking the initiative to increase your email list. Now what? Some businesses wait until they have some promotion or offer to engage with their subscribers. We’d recommend setting up a welcome email to engage...
by Sara Kappler | Apr 14, 2026 | Growth With CRM & Email Marketing
Setting up a welcome flow is one of the smartest things you can do for your email marketing strategy. But first, what is it and why is it so important? A welcome email flow is a series of automated emails that your subscriber receives when they first sign up for your...
