BLOGS
“I HATE WRITING. I LOVE HAVING WRITTEN.”
– Dorothy Parker
How to Be a Successful Contractor at Centric Squared
At Centric Squared, our strength lies in delivering strong results for our clients, which all comes down to all the great work from our team. We operate as a global team of independent contractors,...
What is CRM-Driven Marketing? 10 Reasons We’re Not Your Average Email Marketing Agency
If you’re looking for an email marketing agency, chances are you’ve browsed your fair share of portfolios. Nice-looking email campaigns! But here’s the thing: That’s just the tip of the iceberg....
How to Capture Email Addresses from Anonymous Website Visitors (Legally!)
Every business wants to grow its email list. Traditional methods of growing your email list rely on collecting addresses from your website visitors through sign-up forms, gated content, and pop-ups....
Team Spotlight: Meet Ashleigh, Copywriter
An interview with Ashleigh, Copywriter Tell us about what you do for Centric Squared. Answer: I’m your gal for all things copy. That means emails, blog posts, opt-in documents, social posts;...
How To Use Alfred To Clean Your Email List
As a marketer, you know that high-performing email campaigns are built around good data. The data you use to maintain and clean your email lists will ensure you continue to see good results. One...
How To Clean Your Email Lists – List Hygiene 101
A Guide To List Hygiene Best Practices If you’re responsible for email marketing and CRM management, you’ve probably encountered the terms list cleaning or list hygiene. They mean: keeping your list...
Stop Emails from Going to Spam for Good: An Agency’s Guide to Deliverability
Ever crafted the perfect email campaign only to find it buried in spam folders? You’re not alone. So many businesses struggle with poor email deliverability resulting in lost revenue, missed...
How to Navigate Klaviyo Pricing Changes as a Small Business
On January 11, 2025, Klaviyo announced a small but impactful change to its billing practices, set to take effect on February 18, 2025. If you created a Klaviyo account after April 2024 you’re...
What’s the value of your email list?
Whether you’re just starting out in email or already have a robust email marketing strategy, this question should be at the top of your mind. As a marketing channel, email promises unbeatable ROI...
Celebrating 8 Years in Business: 8 Reflections & Lessons
There’s a joke about running your own business: it gives you the freedom to work any 100 hours a week you want. And as my team and I celebrate 8 years of Centric Squared, I’m reminded that every...
Centric Squared Becomes an Insycle Partner
CONTACT INFORMATION:Sara KapplerCentric Squaredinfo@centricsquared.com Centric Squared Becomes an Insycle Partner Sheridan, WY – 01/03/25 – Centric Squared is excited to announce our...
Centric Squared Becomes a Dropcontact Partner
CONTACT INFORMATION: Sara Kappler Centric Squared info@centricsquared.com Centric Squared Becomes a Dropcontact Partner Sheridan, WY – 12/02/24 – Centric Squared is proud to announce a...
Giving Tuesday: How Giving Back Can Be Part of Your Marketing Strategy
“The best way to find yourself is to lose yourself in the service of others.” -Mahatma Ghandi Giving Tuesday isn't just a day of giving and a dollar amount on a profit & loss report. It's...
5 Email Marketing Trends for 2025: Lessons from the Festival of Email in Utrecht
This year’s Martech Festival / Festival of Email event was held September 16-18th, 2024 in Utrecht, The Netherlands. It brought together email industry experts from 18 different countries with 1200...
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