BLOGS
“I HATE WRITING. I LOVE HAVING WRITTEN.”
– Dorothy Parker
How To Clean Your Email Lists – List Hygiene 101
A Guide To List Hygiene Best Practices If you’re responsible for email marketing and CRM management, you’ve probably encountered the terms list cleaning or list hygiene. They mean: keeping your list...
Stop Emails from Going to Spam for Good: An Agency’s Guide to Deliverability
Ever crafted the perfect email campaign only to find it buried in spam folders? You’re not alone. So many businesses struggle with poor email deliverability resulting in lost revenue, missed...
How to Navigate Klaviyo Pricing Changes as a Small Business
On January 11, 2025, Klaviyo announced a small but impactful change to its billing practices, set to take effect on February 18, 2025. If you created a Klaviyo account after April 2024 you’re...
What’s the value of your email list?
Whether you’re just starting out in email or already have a robust email marketing strategy, this question should be at the top of your mind. As a marketing channel, email promises unbeatable ROI...
Celebrating 8 Years in Business: 8 Reflections & Lessons
There’s a joke about running your own business: it gives you the freedom to work any 100 hours a week you want. And as my team and I celebrate 8 years of Centric Squared, I’m reminded that every...
Centric Squared Becomes an Insycle Partner
CONTACT INFORMATION:Sara KapplerCentric Squaredinfo@centricsquared.com Centric Squared Becomes an Insycle Partner Sheridan, WY – 01/03/25 – Centric Squared is excited to announce our...
Centric Squared Becomes a Dropcontact Partner
CONTACT INFORMATION: Sara Kappler Centric Squared info@centricsquared.com Centric Squared Becomes a Dropcontact Partner Sheridan, WY – 12/02/24 – Centric Squared is proud to announce a...
Giving Tuesday: How Giving Back Can Be Part of Your Marketing Strategy
“The best way to find yourself is to lose yourself in the service of others.” -Mahatma Ghandi Giving Tuesday isn't just a day of giving and a dollar amount on a profit & loss report. It's...
5 Email Marketing Trends for 2025: Lessons from the Festival of Email in Utrecht
This year’s Martech Festival / Festival of Email event was held September 16-18th, 2024 in Utrecht, The Netherlands. It brought together email industry experts from 18 different countries with 1200...
Inside Self-Care And Work-Life Balance At Our Agency
I started Centric Squared to create flexibility for myself in 2017 as a new mom. Now, we have a team of 12+ marketing professionals, working remotely and globally. My commitment to personal...
When and How to Migrate Email Service Providers
"I saw our competitor that seems to be doing amazing things with Klaviyo –should we move over?" “I heard about someone moving to Omnisend and saving a ton on fees. Are we overspending?” “Mailchimp...
A Step-by-Step Guide to Planning Your Holiday Emails in 2024 – Free Guide
Building a holiday email marketing strategy is critical for your business to maximize revenue while also maintaining your sanity. In most industries, holiday sales are prime time, as most consumers...
Centric Squared Now a Termageddon Data Privacy Certified Agency Partner
Sara KapplerCentric Squaredinfo@centricsquared.com Centric Squared Now a Termageddon Data Privacy Certified Agency Partner Sheridan, WY: Centric Squared, a digital marketing agency...
An FAQ Page Is Your Website’s Secret Weapon
When we work with new clients, one of the first things we do is take a look at their website and pay close attention to their FAQ page. Why? What does a Frequently Asked Questions page have to do...
Join our Team
Join our team: Digital Marketing Coordinator
jobdescription Start Date ASAP Role Digital Marketing Coordinator Description We are looking for an experienced digital marketing coordinator to coordinate and contribute to the execution of email...
Join our team: Web Developer
jobdescription Start Date ASAP Role Web Developer Description Centric Squared is looking for an experienced Web Developer to join our marketing agency. Hours Part-time, 5 hrs per week to start with...
Join our team: Copywriter
jobdescription Start Date ASAP Role Copywriter (contractor position) Description Centric Squared is looking for a Copywriter to join our digital marketing agency. Hours Part-time, starting on a...
Join our team: Email Marketing Manager
jobdescription Start Date ASAP Role Email Marketing Manager (Contractor Position) Description We are looking for an experienced Email Marketing Manager to manage the email and SMS marketing...
Join our team: Graphic Designer
jobdescription Start Date TBD Role Graphic Designer Description Graphic Designer with project management support. Hours Project-based to start, potential growth TBD Location Virtual, remote Our...