– Dorothy Parker
Building Back Better
I can’t wait to meet my daughter. To hold her in my arms for the first time even though she’s six years old and going to school. DANIEL, FORMER REFUGEPOINT COMMUNITY NAVIGATOR AND REFUGEE FROM THE...
Mailchimp vs. Klaviyo? Avoid These 3 Common Mistakes When Migrating.
Mailchimp vs. Klaviyo Navigating the world of email marketing tools can be daunting for business owners. Perhaps you've been contemplating the pros and cons of using Mailchimp vs. Klaviyo - and...
It Pays to Have Good Email Manners
Bad manners are a no-no, whether in life or in email marketing. As an email marketing agency, we've got a front row seat to observe growing industry trends of questionable email practices and can...
Centric Squared Now a Klaviyo Gold Partner, Validating Growth
Centric Squared announces that it has become a Klaviyo Gold Partner. Centric Squared believes that focusing on customer experience and customer data is a game-changer for small businesses’ growth.
5 Lessons We Learned From A/B testing 15 million emails in 2023
As we close out the year, it's a good time to reflect on the lessons learned and the insights gained through another year of effective email marketing. In 2023 alone, we've sent over 15 million...
Plan Before You Send: The 4 Elements Of A Strong Email Marketing Strategy
In a world where inboxes are battlegrounds for attention, a strong email strategy is your secret weapon. You may have heard of the elusive ROI from email, where marketers agree it’s consistently one...
Team Spotlight: Meet Fernando, Our Graphic Designer
An interview with Fernando Ledesma, Graphic Designer | eCommerce What kind of skillset do you have in your role at Centric Squared? Answer: As a graphic designer, I have creative abilities...
Team Spotlight: Meet Angelica, Our Email Marketing Strategist
An interview with Angelica Padilla, Email Marketing Strategist | eCommerce, Digital Marketing Tell us about what you do for Centric Squared. Answer: I am an Email Marketing Strategist. I...
ChatGPT Implications For Marketing & Content Creation
Discover the wider implications of using ChatGPT beyond day-to-day efficiencies for your marketing. Learn how prompt engineering and priming can maximize the effectiveness of ChatGPT, and why authenticity and data privacy matter. Explore how ChatGPT is raising the bar for content creation and what it means for marketers and small business owners.
7 Ways I Used ChatGPT In My Marketing Job This Week, With Varied Results
How can you use ChatGPT in marketing? In this blog post we cover 7 examples of day to day applications of this technology. From research and ideation to designing FAQs and summarizing blog posts, we take a deep dive into how you can use ChatGPT in marketing. The verdict? ChatGPT and other AI tools are here to stay, but it’s a marathon not a race. Use caution and use wisely. It has a place in a marketing agency’s toolkit, alongside other time-saving tools.
Team Spotlight: Meet Emily Thompson, Our Senior Content Strategist
An interview with Emily Thompson, Content Strategy | Marketing Message/Strategy Question: Tell us about what you do for Centric Squared. Big picture: I help our clients answer the question,...
Setting Up Your Google My Business Listing
Google My Business (GMB) is a core element of local SEO, so it’s important to highlight just how crucial it is that your listing data is accurate and kept up to date. Research suggests that 50% of...
Giving Tuesday: How Giving Back Can Be Part of Your Marketing Strategy
“The best way to find yourself is to lose yourself in the service of others.” -Mahatma Ghandi Giving Tuesday isn't just a day of giving and a dollar amount on a profit & loss report. It's a...
Team Spotlight: Meet Weng, Our Digital Marketing Lead
An interview with Weng Divina, our Digital Marketing Lead | E-Commerce Tell us about what you do for Centric Squared. Answer: I handle e-commerce product management and on-page SEO. I also...
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