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How to Navigate Klaviyo Pricing Changes as a Small Business

How to Navigate Klaviyo Pricing Changes as a Small Business

by Sara Kappler | Feb 5, 2025 | Growth With CRM & Email Marketing, Featured

On January 11, 2025, Klaviyo announced a small but impactful change to its billing practices, set to take effect on February 18, 2025. If you created a Klaviyo account after April 2024 you’re already under the new pricing structure. However, for those with legacy...
What’s the value of your email list?

What’s the value of your email list?

by Sara Kappler | Jan 6, 2025 | Featured, Growth With CRM & Email Marketing

Whether you’re just starting out in email or already have a robust email marketing strategy, this question should be at the top of your mind. As a marketing channel, email promises unbeatable ROI with industry-wide averages of $41 returned for every dollar spent. But...
Email Deliverability Issues? Top Causes and Fixes

Email Deliverability Issues? Top Causes and Fixes

by Sara Kappler | Apr 17, 2024 | Growth With CRM & Email Marketing, Featured

Have your email open rates tanked recently? Noticing a significant drop in your overall email marketing performance, and puzzled about what happened or what to do to improve the situation?  It’s possible you’ve stumbled into an email deliverability...
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