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What’s the value of your email list?

What’s the value of your email list?

by Sara Kappler | Jan 6, 2025 | Growth With CRM & Email Marketing

Whether you’re just starting out in email or already have a robust email marketing strategy, this question should be at the top of your mind. As a marketing channel, email promises unbeatable ROI with industry-wide averages of $41 returned for every dollar spent. But...
Giving Tuesday: How Giving Back Can Be Part of Your Marketing Strategy

Giving Tuesday: How Giving Back Can Be Part of Your Marketing Strategy

by Sara Kappler | Nov 11, 2024 | Growth With CRM & Email Marketing

“The best way to find yourself is to lose yourself in the service of others.” -Mahatma Ghandi   Giving Tuesday isn’t just a day of giving and a dollar amount on a profit & loss report. It’s a chance to exercise your values, walk the talk, and make...
When and How to Migrate Email Service Providers

When and How to Migrate Email Service Providers

by Sara Kappler | Jul 22, 2024 | Growth With CRM & Email Marketing

“I saw our competitor that seems to be doing amazing things with Klaviyo –should we move over?” “I heard about someone moving to Omnisend and saving a ton on fees. Are we overspending?” “Mailchimp got acquired by Intuit; should we move?” The inkling to...
A Step-by-Step Guide to Planning Your Holiday Emails in 2024 – Free Guide

A Step-by-Step Guide to Planning Your Holiday Emails in 2024 – Free Guide

by Sara Kappler | Jul 20, 2024 | Growth With CRM & Email Marketing

Building a holiday email marketing strategy is critical for your business to maximize revenue while also maintaining your sanity. In most industries, holiday sales are prime time, as most consumers spend more on shopping and gifting. Here are five predictions for the...
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