by Sara Kappler | Jun 27, 2025 | Growth With CRM & Email Marketing
Every detail counts in email marketing. Subject lines, graphics, and CTAs get all the glory, but at Centric Squared, we’ve seen one of the most overlooked elements become one of the most effective: the email footer. Small but mighty, your footer helps ensure...
by Sara Kappler | Jun 4, 2025 | Growth With CRM & Email Marketing
Should you be correcting typos in user-entered email addresses? Short answer? No. This is a question we get often. While the ‘obvious’ action might seem to be simply fixing the typo, that’s not the case. Behind that email address is something more...
by Sara Kappler | May 21, 2025 | Growth With CRM & Email Marketing, Featured
Tech stacks evolve and trends come and go, but one thing stays true: content is still king. Content-driven marketing remains one of the most effective ways to build trust, increase visibility, and nurture real relationships over time. Of course, there’s the very...
by Sara Kappler | May 14, 2025 | Growth With CRM & Email Marketing
Thinking about switching email platforms (aka ESPs)? You’re not alone. Does the thought make you feel overwhelmed? You’re still not alone. Migrating from one ESP to the next can be incredibly daunting. For one, ESP migration is not like switching websites, where one...
