Simple & Effective: How A Customer-Centric Digital Marketing Strategy Drove Results for this B2B Client

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The Problem

 

MindEase Billing reached out to us for support redesigning their website and streamlining processes with a better-fit CRM. But where to start?

digital marketing strategy for B2B

As a service based business, they had worked with freelancers in the past but didn’t have the time or strategy to make use of that model for this overhaul project. They were open to exploring a content strategy that would showcase their expertise and attract both ideal clients and culture-fit candidates to support their growth.

  • Website Redesign with new opt-ins to grow lists
  • CRM Implementation/Migration saving $600/yr in license fees
  • Content/Blog Marketing aligned with content strategy
  • Email Marketing to provide consistent touchpoints
  • Social Media Marketing to grow reach

 

 /02

 

The Solution

 

We created a content strategy and digital marketing strategy.

 

/02

 

The Solution

 

We created a content strategy and digital marketing strategy.

  • Website Redesign with new opt-ins to grow lists
  • CRM Implementation/Migration saving $600/yr in license fees
  • Content/Blog Marketing aligned with content strategy
  • Email Marketing to provide consistent touchpoints
  • Social Media Marketing to grow reach

/03

The Results

A steady increase in website traffic and conversion.

The client saw growth in both traffic and impressions to their website across channels following our digital marketing strategy.

metrics

Discovery Calls Booked

New Users to the Website

Applications Received for Open Positions

Working with Centric Squared was a delight. Not only did they make our website redesign beautiful, they were able to take on our marketing during a time when it just wasn’t possible to do it in-house. They hooked us up with a user-friendly CRM, designed stylish newsletters, and kept our social media alive. I highly recommend!

Marsha Hansen

President, MindEase Billing

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