Ever crafted the perfect email campaign only to find it buried in spam folders? You’re not alone.
So many businesses struggle with poor email deliverability resulting in lost revenue, missed engagement, and wasted marketing resources and effort. Considering that email offers an impressive return on investment: $41 for every $1 spent, getting your emails to the right inboxes at the right time—with no issues—becomes even more critical.
Download our guide for a step-by-step approach on resolving your deliverability issues.
In this blog, we’ll give you an overview of what’s inside, including key factors that may be affecting your deliverability and how to stop emails going to spam.
Why Email Deliverability Matters
Email is so much more than crafting a compelling message and hitting send. The success of your email strategy depends entirely on if your deliverability is up to par. Here are the facts:
- Your email list is only valuable if emails get delivered: No matter how large or engaged your list is, deliverability problems mean your messages won’t be seen.
- Spam filters are evolving, and so should you: Even brands with great email practices can struggle due to shifting spam filter rules, poor authentication, or technical misconfiguration.
- Your sender reputation is everything: Internet Service Providers (ISPs) and inbox providers score your email-sending behavior. If your reputation is poor, your emails will get filtered out.
The True Cost of Poor Deliverability
When your emails go to spam, you’re missing out on more than just an increased open rate. You’ll be faced with:
- Revenue loss: Every undelivered email represents a missed sales opportunity.
- Damaged brand reputation: Customers who don’t receive order confirmations or time-sensitive deals or information may lose trust in your brand.
- Wasted resources: Creating high-quality email campaigns that never reach inboxes is a waste of time and money.
If you’re experiencing deliverability issues you might be considering switching email service providers (ESPs). Unfortunately, that’s not the fix you think it is. The truth is, just jumping ship and migrating your projects won’t resolve poor deliverability. You must go to the root cause.
How to Fix Deliverability Issues
There are four essential steps to help you improve your deliverability rates and get your emails into your audience’s inbox.
- Check Your Tech Setup (Non-Negotiable)
Make sure your emails are trusted by providers by setting up essential authentication protocols like SPF, DKIM, and DMARC. These help verify your sender identity and protect against spoofing. - Optimize Your Sending Strategy
Don’t fall into the trap of blindly sending your emails. Sending to engaged segments, testing send times, and avoiding spam triggers can significantly boost inbox placement. Maintaining list hygiene by removing inactive and running re-engagement campaigns also plays a big role. - Read Bounce Messages And Test Your Emails
Not all bounces are the same. Understanding bounce messages can help pinpoint issues, while email testing tools can show how your emails will display across different providers. - Clean & Monitor Your List Regularly
A healthy list improves your sender reputation. Regularly remove invalid or disengaged addresses, segment by engagement, and track key metrics like open rates, bounce rates, and spam complaints.
Take Action: Stop Emails from Going to Spam
Fixing email deliverability isn’t a one-time task—it’s an ongoing effort that ensures your marketing messages reach the right audience at the right time.
Often times you’ll need support, especially if:
- Your open rates are plummeting and you don’t know why.
- Your emails are consistently landing in spam, despite list cleaning and authentication.
- You’re seeing high bounce rates across major email providers.
- You lack technical expertise to configure SPF, DKIM, or DMARC correctly.
Need expert help? If your emails still aren’t reaching inboxes despite following best practices, download the full guide for a deeper breakdown or book a free consultation with our team.
We diagnose and resolve deliverability issues for businesses of all sizes. If you’re facing persistent problems, we can provide expert assistance. Let’s get your emails back on track.
About Centric Squared
At Centric Squared, we believe in the power of authentic relationships with your customers and love growing email marketing programs for our clients. We offer email marketing, SMS Marketing, and List Growth services. Reach out and let’s talk about your email marketing strategy. Book a call today.