by Sara Kappler | Mar 6, 2025 | News and Events
An interview with Ashleigh, Copywriter Tell us about what you do for Centric Squared. Answer: I’m your gal for all things copy. That means emails, blog posts, opt-in documents, social posts; you name it, and I write it. I also dabble in a little project...
by Sara Kappler | Feb 25, 2025 | Deep Dives & Tool Reviews
As a marketer, you know that high-performing email campaigns are built around good data. The data you use to maintain and clean your email lists will ensure you continue to see good results. One tool our agency loves for maintaining healthy email lists is Alfred, by...
by Sara Kappler | Feb 20, 2025 | Growth With CRM & Email Marketing
A Guide To List Hygiene Best Practices If you’re responsible for email marketing and CRM management, you’ve probably encountered the terms list cleaning or list hygiene. They mean: keeping your list “clean” in order to see high performing results from email marketing....
by Sara Kappler | Feb 11, 2025 | Growth With CRM & Email Marketing
Ever crafted the perfect email campaign only to find it buried in spam folders? You’re not alone. So many businesses struggle with poor email deliverability resulting in lost revenue, missed engagement, and wasted marketing resources and effort. Considering that email...
