by Sara Kappler | Dec 10, 2025 | Growth With CRM & Email Marketing
Email marketing has always been one of the most reliable revenue channels for businesses. But that’s only true if your messages reach your audience’s inboxes. Over the years but in the last year especially, inbox providers like Gmail, Outlook, and Yahoo have become...
by Sara Kappler | Dec 2, 2025 | Growth With CRM & Email Marketing
What you do makes a difference, and you have to decide what kind of difference you want to make. – Jane Goodall At Centric Squared, giving back isn’t just a smart marketing strategy — it’s woven into how we operate, how we serve clients, and how we support each...
by Sara Kappler | Oct 29, 2025 | Growth With CRM & Email Marketing
Email marketing has a reputation for being one of the most effective and profitable ways to connect with your audience. At an average return of $36-40 for every $1 spent, it delivers one of the highest ROIs of any marketing channel. It’s also the perfect avenue to...
by Sara Kappler | Jun 27, 2025 | Growth With CRM & Email Marketing
Every detail counts in email marketing. Subject lines, graphics, and CTAs get all the glory, but at Centric Squared, we’ve seen one of the most overlooked elements become one of the most effective: the email footer. Small but mighty, your footer helps ensure...
