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100 Questions We Ask During a Marketing Audit

100 Questions We Ask During a Marketing Audit

by Sara Kappler | Mar 24, 2022 | Growth With CRM & Email Marketing

When people ask us what our agency does, I usually explain that we are a data-centric and customer-centric marketing agency for small businesses. Our clients vary and industries served vary, and specific projects vary, so sometimes it’s hard to get granular. However,...
Team Spotlight: Meet Simranjeet, Our Social Media Coordinator

Team Spotlight: Meet Simranjeet, Our Social Media Coordinator

by Sara Kappler | Mar 20, 2022 | Team Spotlights

An interview with Simranjeet, Social Media Coordinator | B2B & eCommerce Industries   Question: Hi, Simranjeet! Tell us about what you do for Centric Squared. Answer: I manage social media for clients, do research and perform quick audits as a social media...
Why You Should Always Ask: “How Did You Hear About Us?”

Why You Should Always Ask: “How Did You Hear About Us?”

by Sara Kappler | Feb 22, 2022 | Growth With CRM & Email Marketing

If You Want To Grow, Measure. If you’re a business owner, you hear about metrics and key performance indicators (KPIs) all the time. Metrics are what we measure in our business. And KPIs are numbers we track over time that tell us about the health of our business....
The 3 Customer Segments Every eCommerce Business Needs

The 3 Customer Segments Every eCommerce Business Needs

by Sara Kappler | Jan 26, 2022 | Growth With CRM & Email Marketing

Early on in your e-commerce small business’ growth, you probably focused on the quality of your product, credibility of your brand, and getting feedback 1:1 from customers. At some point, as your business grows and the number of customers you serve grows, you’ll turn...
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