by Sara Kappler | Sep 25, 2024 | News and Events
This year’s Martech Festival / Festival of Email event was held September 16-18th, 2024 in Utrecht, The Netherlands. It brought together email industry experts from 18 different countries with 1200 years of collective industry experience in one fantastic venue: The...
by Sara Kappler | Jul 23, 2024 | Team Spotlights
I started Centric Squared to create flexibility for myself in 2017 as a new mom. Now, we have a team of 12+ marketing professionals, working remotely and globally. My commitment to personal work-life balance extends to my team. We recently gave each team member a...
by Sara Kappler | Jul 22, 2024 | Growth With CRM & Email Marketing
“I saw our competitor that seems to be doing amazing things with Klaviyo –should we move over?” “I heard about someone moving to Omnisend and saving a ton on fees. Are we overspending?” “Mailchimp got acquired by Intuit; should we move?” The inkling to...
by Sara Kappler | Jul 20, 2024 | Growth With CRM & Email Marketing
Building a holiday email marketing strategy is critical for your business to maximize revenue while also maintaining your sanity. In most industries, holiday sales are prime time, as most consumers spend more on shopping and gifting. Here are five predictions for the...
