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Giving Tuesday: How Giving Back Can Be Part of Your Marketing Strategy

Giving Tuesday: How Giving Back Can Be Part of Your Marketing Strategy

by Sara Kappler | Nov 11, 2024 | Growth With CRM & Email Marketing

“The best way to find yourself is to lose yourself in the service of others.” -Mahatma Ghandi   Giving Tuesday isn’t just a day of giving and a dollar amount on a profit & loss report. It’s a chance to exercise your values, walk the talk, and make...
5 Email Marketing Trends for 2025: Lessons from the Festival of Email in Utrecht

5 Email Marketing Trends for 2025: Lessons from the Festival of Email in Utrecht

by Sara Kappler | Sep 25, 2024 | News and Events

This year’s Martech Festival / Festival of Email event was held September 16-18th, 2024 in Utrecht, The Netherlands. It brought together email industry experts from 18 different countries with 1200 years of collective industry experience in one fantastic venue: The...
Inside Self-Care And Work-Life Balance At Our Agency

Inside Self-Care And Work-Life Balance At Our Agency

by Sara Kappler | Jul 23, 2024 | Team Spotlights

I started Centric Squared to create flexibility for myself in 2017 as a new mom. Now, we have a team of 12+ marketing professionals, working remotely and globally. My commitment to personal work-life balance extends to my team. We recently gave each team member a...
When and How to Migrate Email Service Providers

When and How to Migrate Email Service Providers

by Sara Kappler | Jul 22, 2024 | Growth With CRM & Email Marketing

“I saw our competitor that seems to be doing amazing things with Klaviyo –should we move over?” “I heard about someone moving to Omnisend and saving a ton on fees. Are we overspending?” “Mailchimp got acquired by Intuit; should we move?” The inkling to...
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