by Sara Kappler | Feb 20, 2025 | Growth With CRM & Email Marketing
A Guide To List Hygiene Best Practices If you’re responsible for email marketing and CRM management, you’ve probably encountered the terms list cleaning or list hygiene. They mean: keeping your list “clean” in order to see high performing results from email marketing....
by Sara Kappler | Feb 11, 2025 | Growth With CRM & Email Marketing
Ever crafted the perfect email campaign only to find it buried in spam folders? You’re not alone. So many businesses struggle with poor email deliverability resulting in lost revenue, missed engagement, and wasted marketing resources and effort. Considering that email...
by Sara Kappler | Feb 5, 2025 | Growth With CRM & Email Marketing
On January 11, 2025, Klaviyo announced a small but impactful change to its billing practices, set to take effect on February 18, 2025. If you created a Klaviyo account after April 2024 you’re already under the new pricing structure. However, for those with legacy...
by Sara Kappler | Jan 6, 2025 | Growth With CRM & Email Marketing
Whether you’re just starting out in email or already have a robust email marketing strategy, this question should be at the top of your mind. As a marketing channel, email promises unbeatable ROI with industry-wide averages of $41 returned for every dollar spent. But...
