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How to Downgrade from HubSpot Professional to Starter (Without Losing What Matters)

How to Downgrade from HubSpot Professional to Starter (Without Losing What Matters)

by Sara Kappler | Mar 3, 2026 | Growth With CRM & Email Marketing

Many teams upgrade to HubSpot Professional with the best of intentions—and for good reason. It’s a powerful platform with features that can transform how a business markets, sells, and operates. But over time, things can change. Staff leave, agency relationships...
A Simple Sending Strategy That Can Immediately Improve Your Email Deliverability

A Simple Sending Strategy That Can Immediately Improve Your Email Deliverability

by Sara Kappler | Dec 10, 2025 | Growth With CRM & Email Marketing

Email marketing has always been one of the most reliable revenue channels for businesses. But that’s only true if your messages reach your audience’s inboxes. Over the years but in the last year especially, inbox providers like Gmail, Outlook, and Yahoo have become...
Global Team, Global Impact: How We’re Giving Back on Giving Tuesday

Global Team, Global Impact: How We’re Giving Back on Giving Tuesday

by Sara Kappler | Dec 2, 2025 | Growth With CRM & Email Marketing

What you do makes a difference, and you have to decide what kind of difference you want to make. – Jane Goodall At Centric Squared, giving back isn’t just a smart marketing strategy — it’s woven into how we operate, how we serve clients, and how we support each...
Getting Started with Email Marketing: A Practical Guide for Small Businesses

Getting Started with Email Marketing: A Practical Guide for Small Businesses

by Sara Kappler | Oct 29, 2025 | Growth With CRM & Email Marketing

Email marketing has a reputation for being one of the most effective and profitable ways to connect with your audience. At an average return of $36-40 for every $1 spent, it delivers one of the highest ROIs of any marketing channel. It’s also the perfect avenue to...
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