by Sara Kappler | Dec 2, 2025 | Growth With CRM & Email Marketing
What you do makes a difference, and you have to decide what kind of difference you want to make. – Jane Goodall At Centric Squared, giving back isn’t just a smart marketing strategy — it’s woven into how we operate, how we serve clients, and how we support each...
by Sara Kappler | Oct 29, 2025 | Growth With CRM & Email Marketing
Email marketing has a reputation for being one of the most effective and profitable ways to connect with your audience. At an average return of $36-40 for every $1 spent, it delivers one of the highest ROIs of any marketing channel. It’s also the perfect avenue to...
by Sara Kappler | Jun 27, 2025 | Growth With CRM & Email Marketing
Every detail counts in email marketing. Subject lines, graphics, and CTAs get all the glory, but at Centric Squared, we’ve seen one of the most overlooked elements become one of the most effective: the email footer. Small but mighty, your footer helps ensure...
by Sara Kappler | Jun 4, 2025 | Growth With CRM & Email Marketing
Should you be correcting typos in user-entered email addresses? Short answer? No. This is a question we get often. While the ‘obvious’ action might seem to be simply fixing the typo, that’s not the case. Behind that email address is something more...
