by Sara Kappler | Jul 15, 2024 | Growth With CRM & Email Marketing
When we work with new clients, one of the first things we do is take a look at their website and pay close attention to their FAQ page. Why? What does a Frequently Asked Questions page have to do with email marketing? Wouldn’t that be more “operations” or...
by Sara Kappler | Jun 19, 2024 | Growth With CRM & Email Marketing
Lessons from an Email Marketing Agency Congratulations, you’ve developed an email campaign! We know what that means: You aligned stakeholders on goals, you wrote copy, you designed, you carefully chose creatives and decided what call-to-actions to use. Now it’s time...
by Sara Kappler | Apr 21, 2024 | Growth With CRM & Email Marketing
Let’s look at what actually happens when you click “send” on an email campaign, because it’s a complex series of steps, involving various technologies and protocols designed to deliver your message to recipients’ inboxes. The journey of your email...
by Sara Kappler | Apr 17, 2024 | Growth With CRM & Email Marketing
Have your email open rates tanked recently? Noticing a significant drop in your overall email marketing performance, and puzzled about what happened or what to do to improve the situation? It’s possible you’ve stumbled into an email deliverability...
