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Don’t Buy Email Lists. Do This Instead.

Don’t Buy Email Lists. Do This Instead.

by Sara Kappler | Mar 11, 2024 | Growth With CRM & Email Marketing

Growing a business is hard. Temptations are a-plenty. As a business owner, you might get offers that seem too good to be true. Quick results with little effort? Sounds great, right? But in the world of email, purchasing lists are simply not a shortcut. They’re a...
Mailchimp vs. Klaviyo? Avoid These 3 Common Mistakes When Migrating.

Mailchimp vs. Klaviyo? Avoid These 3 Common Mistakes When Migrating.

by Sara Kappler | Jan 8, 2024 | Growth With CRM & Email Marketing

Mailchimp vs. Klaviyo Navigating the world of email marketing tools can be daunting for business owners. Perhaps you’ve been contemplating the pros and cons of using Mailchimp vs. Klaviyo – and rightfully so. Klaviyo has seen so much acclaim and is easily...
It Pays to Have Good Email Manners

It Pays to Have Good Email Manners

by Sara Kappler | Dec 11, 2023 | Growth With CRM & Email Marketing

Bad manners are a no-no, whether in life or in email marketing. As an email marketing agency, we’ve got a front row seat to observe growing industry trends of questionable email practices and can confidently say: Good email manners are good for your...
5 Lessons We Learned From A/B testing 15 million emails in 2023

5 Lessons We Learned From A/B testing 15 million emails in 2023

by Sara Kappler | Dec 5, 2023 | Growth With CRM & Email Marketing

As we close out the year, it’s a good time to reflect on the lessons learned and the insights gained through another year of effective email marketing. In 2023 alone, we’ve sent over 15 million emails for clients. That’s a lot of emails, and most...
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