by Sara Kappler | Jun 19, 2024 | Growth With CRM & Email Marketing
Lessons from an Email Marketing Agency Congratulations, you’ve developed an email campaign! We know what that means: You aligned stakeholders on goals, you wrote copy, you designed, you carefully chose creatives and decided what call-to-actions to use. Now it’s time...
by Sara Kappler | Apr 21, 2024 | Growth With CRM & Email Marketing
Let’s look at what actually happens when you click “send” on an email campaign, because it’s a complex series of steps, involving various technologies and protocols designed to deliver your message to recipients’ inboxes. The journey of your email...
by Sara Kappler | Apr 17, 2024 | Featured, Growth With CRM & Email Marketing
Have your email open rates tanked recently? Noticing a significant drop in your overall email marketing performance, and puzzled about what happened or what to do to improve the situation? It’s possible you’ve stumbled into an email deliverability...
by Sara Kappler | Apr 9, 2024 | Growth With CRM & Email Marketing
Do you have a customer feedback strategy? In today’s digital world, customer testimonials are marketing gold. Their value is almost immeasurable: They sprinkle a personal touch across any messaging, enriching your brand’s narrative. They back your marketing messaging...
