by Sara Kappler | Mar 24, 2022 | Growth With CRM & Email Marketing
100 Questions We Ask During a Marketing Audit When people ask us what our agency does, I usually explain that we are a data-centric and customer-centric marketing agency for small businesses. Our clients vary and industries served vary, and specific projects vary, so...
by Sara Kappler | Feb 22, 2022 | Growth With CRM & Email Marketing
Why You Should Always Ask: “How Did You Hear About Us?” If You Want To Grow, Measure. If you’re a business owner, you hear about metrics and key performance indicators (KPIs) all the time. Metrics are what we measure in our business. And KPIs are numbers we track...
by Sara Kappler | Jan 26, 2022 | Growth With CRM & Email Marketing
The 3 Customer Segments Every eCommerce Business Needs Early on in your e-commerce small business’ growth, you probably focused on the quality of your product, credibility of your brand, and getting feedback 1:1 from customers. At some point, as your business grows...
by Sara Kappler | Nov 1, 2021 | Growth With CRM & Email Marketing
Holiday List Cleaning Tips for Small Businesses to Maximize Marketing With the holidays in sight, it’s easy to get overwhelmed with preparations – and for small businesses, this usually involves their lists of customers and clients. Preparing an end of...
