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5 Lessons We Learned From A/B testing 15 million emails in 2023

5 Lessons We Learned From A/B testing 15 million emails in 2023

by Sara Kappler | Dec 5, 2023 | Growth With CRM & Email Marketing

As we close out the year, it’s a good time to reflect on the lessons learned and the insights gained through another year of effective email marketing. In 2023 alone, we’ve sent over 15 million emails for clients. That’s a lot of emails, and most...
Plan Before You Send: The 4 Elements Of A Strong Email Marketing Strategy

Plan Before You Send: The 4 Elements Of A Strong Email Marketing Strategy

by Sara Kappler | Nov 21, 2023 | Growth With CRM & Email Marketing

In a world where inboxes are battlegrounds for attention, a strong email strategy is your secret weapon. You may have heard of the elusive ROI from email, where marketers agree it’s consistently one of the highest-performing marketing channels. But how do you get...
ChatGPT Implications For Marketing & Content Creation

ChatGPT Implications For Marketing & Content Creation

by Sara Kappler | Mar 19, 2023 | Growth With CRM & Email Marketing

ChatGPT Implications: For Your Business & The Future We previously shared about the day-to-day efficiencies of using ChatGPT in a marketing role, and we’ve seen what ChatGPT can do. But what does it mean? The real learning and applications of ChatGPT come with...
7 Ways I Used ChatGPT In My Marketing Job This Week, With Varied Results

7 Ways I Used ChatGPT In My Marketing Job This Week, With Varied Results

by Sara Kappler | Mar 18, 2023 | Growth With CRM & Email Marketing

Who isn’t talking about ChatGPT? You might find an empty room asking that question. Since its launch in November 2022, ChatGPT has taken the world by storm.  Artificial intelligence isn’t new. There are over 1,000 AI tools on the market in all kinds of creative...
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