Email Marketing Services
Say goodbye to guesswork and say hello to data-driven email revenue.
Is Your Email Marketing Performing?
Unlock your email marketing potential with Centric Squared!
At Centric Squared, we know that building a robust email marketing strategy requires technical expertise and an understanding of your business. We also know that every small business needs to see results quickly to justify marketing spend.
That’s why we’ve created a comprehensive 3-month program that will take your email marketing from A to Z.
Our expertise comes from years working with small businesses to set up and optimize their email marketing. Today, we have a tried and true approach to email marketing that will lead to more revenue for you.
80+
Client served
We have experience with a broad range of small businesses. Industries including: E-commerce, fashion, beauty & more!
5 million +
Emails sent
Email is our love language: Strategize, Copy, Design, QA, Schedule, Repeat.
30-75%
Average % of revenue from email across our clients
Follow our lead and we’ll help you turn email into a revenue powerhouse for your business.
OUR TRIED & TRUE APPROACH
We’ve helped numerous small businesses setup, optimize and improve their email marketing. Our approach is:
- Proven
- Hassle-free for you (if we can answer questions internally, we do)
- Customer-centric (we don’t believe in spamming your list or only offering emoji-laden exclamation point emails)
- Data-centric (we believe in A/B testing and learning)
We set you up to optimize your email marketing strategy to find what works for you.
It’s email marketing with purpose and meaning that really moves the needle!
4 Elements of Our Email Marketing Strategy
Unlock Your Email Marketing Potential with Our Proven Strategy
Are your emails getting lost in inboxes? Or maybe not getting there at all?
Is email not your strongest marketing channel with the biggest ROI?
Discover the four elements of a strong email marketing strategy that we use to drive email results consistently for our clients.
Are you ready to get the most out of email marketing? Schedule your free consultation today.
HEAR IT FROM OUR CUSTOMERS
Exceeding Our Goals
“Thank you so much for EVERYTHING your team has done to help KINONA this year. Your insight and guidance have been invaluable to helping us exceed our goals. Thank you, great work and we are grateful.”
Co-Founder,KINONA
Exceeded all my expectations
“Amazing and her team has exceeded all of my expectations and hopes for my product-based business. “
CEO & Founder, Green Kid Crafts
Exceeded all my expectations
“Amazing and her team has exceeded all of my expectations and hopes for my product-based business. “
CEO & Founder, Green Kid Crafts
OUR PROCESS
How does outsourcing email marketing to an agency work?
Proposal
We’ll have a 1 hour Zoom call with you to gather your input and understand your business better. We’ll ask you for access and resources and then walk you through a few questions that will set up our work for success.
Access
Next, we roll up our sleeves and get to work! Our team will work through our onboarding and optimization processes. We’ll send you weekly progress updates on our work (account management, flow and campaign optimization, marketing strategy, and reporting).
Implementation
From here, our agency manages your ongoing email marketing. We’ll develop a marketing calendar and schedule regular calls with you to ensure our email work aligns with your business goals, review the work we’ve done, and take a closer look at your metrics.
BROWSE OUR CASE STUDIES
How This Online Retailer Grew 255% YoY Email Revenue By Developing a Unique Email Customer Experience
How This Subscription Box Company Grew 300% YoY Revenue After Prioritizing Customer-Centric Marketing Strategies
How this California-based architectural tile and bath specialist migrated to Klaviyo in 4 weeks and saved 12k/yr.
COMPLIMENTARY CALL
TALK WITH AN EXPERT
Have 15 minutes?
Find out how to get your marketing performing.
FAQs
What kind of email marketing services do you provide?
Our team provides a range of email marketing services to clients, from email marketing audits to deliverability consultation, to strategy, development, copywriting, design, QA, and scheduling. We’re interested in creating a strong strategy to get your email marketing performing, and flexible to work with you to fill in gaps you have on your team – schedule a free discovery call with us and we’re happy to hear about your needs and see if we’re a good fit.
How does outsourcing email marketing work?
High level, we create an email marketing plan, and then execute it. We work with you and your teams to identify your brand tone, style, and goals for each campaign. Then our team of copywriters, designers, email developers, and QA specialists get to work and prepare campaigns.
Each client is different in how they like to provide feedback, most often after an onboarding phase you can expect a monthly strategy call to review metrics and gather input, and previews of campaigns for feedback directly to your inbox 3-5 days before they’re going to get scheduled. We manage the rest.
Do you offer SMS marketing services, too?
Every business wants to grow their email list. But if you’re thinking about buying lists, there are alternatives — whether it’s brand-centric giveaways, working with other brands, or using organic website traffic to grow your list. In all cases, find a marketing team that can bring campaigns to life and drive list growth. And find a partner that doesn’t shy away from ROI reporting.
Learn more about the pitfalls of purchased lists in this blog: Don’t Buy Email Lists. Do This Instead. While we can’t help you with a purchased email list, we can help you build your list with our List Growth Services.
Will you audit my website?
To some extent, we’ll evaluate your website and make recommendations that will help ensure your email marketing will be successful. If you’re looking for a full SEO audit, though, we recommend working with a specialized SEO agency.
I just bought a list. Can you help me?
Unfortunately, we don’t recommend anyone buy an email list. When purchasing an email list, those are not customers who know you or have expressed interest in your products or services, and they may very likely mark your email as SPAM. When your emails are marked as SPAM, this will hurt your email deliverability rate, and you’ll have issues reaching the inboxes of customers interested in your products or services. Your email service provider may even penalize you. The risk is too high for little to no reward.
Every business wants to grow their email list. But if you’re thinking about buying lists, there are alternatives — whether it’s brand-centric giveaways, working with other brands, or using organic website traffic to grow your list. In all cases, find a marketing team that can bring campaigns to life and drive list growth. And find a partner that doesn’t shy away from ROI reporting.
Learn more about the pitfalls of purchased lists in this blog: Don’t Buy Email Lists. Do This Instead. While we can’t help you with a purchased email list, we can help you build your list with our List Growth Services.
How much will it cost?
We’ll need to assess your current setup and needs (current email account, campaigns, flows, list size, creative available, etc.) in order to provide you with an estimate. Our monthly email marketing management services range in pricing depending on complexity, but most clients start at $1,500 – $2,000/month for regular campaigns and email marketing management.
Can you fix deliverability issues?
What kind of access do I have to provide?
I’m not ready to have someone else take over our email marketing yet, but I’m curious about your services. Where should I start?
An email marketing audit is a good place to start if you’d like to visualize the opportunities available to you first. An audit provides the insights and action points needed to drive an effective email marketing strategy. We don’t believe there is a catch-all email marketing strategy out there, but rather that the best strategy for your business will be one that takes into account your audience, tech stacks, and teams. Read more about our Email Marketing Audit service here.
What’s the story of Centric Squared?
At Centric Squared, we believe growing businesses are sitting on a golden ticket: their customer relationships.
As a business, our core values are:
- Dig Deep – we dig deep into your business to find insights you’ve likely not considered before.
- Create Value – we create valuable customer experiences.
- Be Authentic – we bring your brand to life authentically with full transparency into the process and our findings.
As a CRM-driven marketing agency, we help businesses scale through Email Marketing, SMS Marketing, and List Growth Services.
Our approach of using customer insights and data-driven segmentation to guide your marketing strategy, along with our culture of A/B testing and optimization is a winning formula:
- 100+ clients served across industries
- 30-75%: Average % of revenue from email across our clients
- 10-15%: Average % of revenue from SMS across clients in first 3 months
- 10-15%: Additional revenue through list growth services
We are your data-driven, hands-on marketing partner here to help you scale your growing business.