by Sara Kappler | Mar 24, 2022 | Growth With CRM & Email Marketing
When people ask us what our agency does, I usually explain that we are a data-centric and customer-centric marketing agency for small businesses. Our clients vary and industries served vary, and specific projects vary, so sometimes it’s hard to get granular. However,...
by Sara Kappler | Feb 22, 2022 | Growth With CRM & Email Marketing
If You Want To Grow, Measure. If you’re a business owner, you hear about metrics and key performance indicators (KPIs) all the time. Metrics are what we measure in our business. And KPIs are numbers we track over time that tell us about the health of our business....
by Sara Kappler | Jan 26, 2022 | Growth With CRM & Email Marketing
Early on in your e-commerce small business’ growth, you probably focused on the quality of your product, credibility of your brand, and getting feedback 1:1 from customers. At some point, as your business grows and the number of customers you serve grows, you’ll turn...
by Sara Kappler | Nov 1, 2021 | Growth With CRM & Email Marketing
With the holidays in sight, it’s easy to get overwhelmed with preparations – and for small businesses, this usually involves their lists of customers and clients. Preparing an end of year email? Perhaps a Christmas Card? Maybe it’s the holiday...