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– Dorothy Parker
ChatGPT Implications For Marketing & Content Creation
Discover the wider implications of using ChatGPT beyond day-to-day efficiencies for your marketing. Learn how prompt engineering and priming can maximize the effectiveness of ChatGPT, and why authenticity and data privacy matter. Explore how ChatGPT is raising the bar for content creation and what it means for marketers and small business owners.
7 Ways I Used ChatGPT In My Marketing Job This Week, With Varied Results
How can you use ChatGPT in marketing? In this blog post we cover 7 examples of day to day applications of this technology. From research and ideation to designing FAQs and summarizing blog posts, we take a deep dive into how you can use ChatGPT in marketing. The verdict? ChatGPT and other AI tools are here to stay, but it’s a marathon not a race. Use caution and use wisely. It has a place in a marketing agency’s toolkit, alongside other time-saving tools.
Setting Up Your Google My Business Listing
Google My Business (GMB) is a core element of local SEO, so it’s important to highlight just how crucial it is that your listing data is accurate and kept up to date. Research suggests that 50% of...
Team Spotlight: Meet Weng, Our Digital Marketing Lead
An interview with Weng Divina, our Digital Marketing Lead | E-Commerce Tell us about what you do for Centric Squared. Answer: I handle e-commerce product management and on-page SEO. I also...
What Small Businesses Need to Know About Amazon Emailing
Amazon Emailing? I’m Skeptical. You might have heard this headline making the rounds last week from Amazon's Accelerate Conference in Seattle. Amazon will now let brands email their customers...
Get Started with HubSpot CRM in 3 Easy Steps
A CRM’s importance to small businesses really can’t be understated. A CRM (customer relationship management) system collects, organizes, and manages all of your customer information. This allows you...
8 Easy Ways To Grow Your Email List
As a small business, your email list is one of your most valuable assets, but it rarely grows spontaneously. You need a solid strategy and some elbow grease. Don’t worry, it will be worth it!...
Team Spotlight: Meet Sahil, Our UI/UX Designer
An interview with Sahil, our UI/UX Designer for eCommerce Websites Tell us about what you do for Centric Squared. Answer: I design new sections/pages on websites, and if required, do some...
100 Questions We Ask During a Marketing Audit
When people ask us what our agency does, I usually explain that we are a data-centric and customer-centric marketing agency for small businesses. Our clients vary and industries served vary, and...
Team Spotlight: Meet Simranjeet, Our Social Media Coordinator
An interview with Simranjeet, Social Media Coordinator | B2B & eCommerce Industries Question: Hi, Simranjeet! Tell us about what you do for Centric Squared. Answer: I manage social media for...
Why You Should Always Ask: “How Did You Hear About Us?”
If You Want To Grow, Measure. If you’re a business owner, you hear about metrics and key performance indicators (KPIs) all the time. Metrics are what we measure in our business. And KPIs are numbers...
The 3 Customer Segments Every eCommerce Business Needs
Early on in your e-commerce small business’ growth, you probably focused on the quality of your product, credibility of your brand, and getting feedback 1:1 from customers. At some point, as your...
Small Business Gift Guide RoundUp 2021
Shop small give big! Why shop small this holiday season? Because every time you do, real people do a happy dance, our teams included. Here are 5 small businesses you can support for just about...
Holiday List Cleaning Tips for Small Businesses to Maximize Marketing
With the holidays in sight, it’s easy to get overwhelmed with preparations – and for small businesses, this usually involves their lists of customers and clients. Preparing an end-of-year email? Perhaps a Christmas Card? Maybe it’s the holiday party or the end-of-year donation drive?
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